Cindy’s Newsletter for Gift Shop Managers | February 15, 2020 💮

CINDY’S NEWSLETTER

for

Gift Shop Managers

Cindy’s Newsletter provides its readership of over 3,000 gift shop professionals “actionable content” to help optimize their shop operation, grow revenue, and connect with one another. LEAVE A COMMENT: Click the colored comment tags throughout the newsletter or email Cindy at cindy@cindyjonesassociates.com


FEBRUARY 15, 2020

Valentine’s Day spending to soar 32% to a record $27.4 billion this year!

Free Florist Flower Shop photo and picture

CC / Vika Glitter

Retailers anticipate significant profits from cupid merchandise this year.
Valentine’s Day spending forecasted to rise by 32%, reaching a record $27.4 billion according to the National Retail Federation.
Strong employment and higher wages likely to contribute to increased spending.
27% of people plan to buy Valentine’s gifts for their pets, the highest ever, totaling $1.7 billion.
Top spending categories include jewelry, dinner outings, clothing, candy, flowers, gift cards, and greeting cards.


SPONSOR

QUICKCHARGE POS

Quickcharge POS provides all of the point of sale features
you need in an easy-to-use solution with automated
payroll deduction capabilities, contactless payment,
and reliable customer support!

Transitioning from your current POS system

is fast, easy, and affordable.

800-348-5545
www.mmhayes.com/giftshopPOS


GUEST CONTRIBUTOR

Contagious Customer Service

by Anne M. Obarski / Feb 15, 2020

If you want to deliver a positive contagious customer service experience  to every customer in your hospital gift shop, you need to deliver it in a way that will make your customer say “Oh!”, and be willing to spread that information to everyone they know.

Let’s look at three classifications of “O” customer service.

1. Ordinary Customer Service. This is probably the most popular type of customer service that we all experience.  In a hospital gift shop, cashiers (both paid and volunteers) do the job they are asked to do.  They try to be efficient and take care of customers as quickly as they can. If they smile, that’s an extra. If they go out of their way to do anything more than handle your request, that’s really an extra! Managers are always happy that their staff and volunteers show up to serve.  Unfortunately, training may sometimes be at a “bare minimum” and is sometimes sporadic. What does that mean for the gift shop customer?  That they don’t receive anything out of the ordinary nor do they feel compelled to tell anyone else about their shopping experience.

2.  Ouch Customer Service.  We’ve all experienced ‘ouch’ customer service.  The cashier or volunteer is “merely doing their job” but their lack of knowledge may cause a negative reaction from the customer.  We’ve all been a “lost” customer at some point.  Unfortunately, it translates into a loss of revenue for the gift shop because people love to tell customer service “horror stories” to everyone they know.  “Ouch” customer service not only hurts the customer, it hurts the business as well.

3. “Oh!” Customer Service.  I believe to get the gift shop customer to say “Oh”, you have to do something unusual and different!  Considering the level of service most businesses offer, however, being unusual could mean a genuine friendly staff person that would go out of their way to sincerely make the customer more than satisfied. Here are a few things that will help your “Oh!” factor and increase your contagiousness  in your gift shop:

  • Turn on your switch! As a cashier or volunteer, when you walk into your gift shop, leave your issues and non-productive conversation outside the door.
  • Greet every customer with a genuine smile.
  • Make eye contact with every person who walks into your gift shop
  • Start your conversations with the word ‘What’ and end the sale with ‘My pleasure’.
  • The cashier counter is ONLY for a sales transaction. Get out on the floor and be available!

I’m sure you could add a dozen ideas to this list. Service is about consistency. Small, simple, mannerly techniques that can turn into large rewards through your customer’s contagious marketing of your “Oh!” customer service!

Anne works with organizations and businesses who want to become CONTAGIOUS on purpose!  She provides strategic “contagious” ideas that will inspire your customers to refer others along the way! All as a result of their…infectious, enviable, repeatable, and remarkable, customer service. Contact her at anne@merchandiseconcepts.com or visit merchandiseconcepts.com


10 Display Rules

1. Group related items together.

2. Use one tall item to anchor the display.

3. Place taller items at the back.

4. Display merchandise in groups of three or more.

5. Create a focal point and work around it.

6. Display in various heights and depths by using risers.

7. Add pizzazz. Be creative. Be bold.

8. Use good spotlighting.

9. Bigger items sell the smaller items.

10. Amuse, don’t confuse.

Click to zoom

Does this display work?

How would you improve this display? Comment on what it gets right and where it goes wrong. 

(click the tag to comment)


Are you ready for Mother’s Day and Easter?

Jewelry should be top sellers in your shop if you are doing it all right. They require a savvy buyer! Always look for lines where you can take at least a triple markup.

Be careful with trendy items. You don’t want to be stuck with it once the season or trend ends.

Jewelry Display Tips

  • Display best-sellers at eye level.
  • Sales clerk can wear jewelry for all your customers to see.
  • Good lighting makes metals shine, and colors glow.
  • Place a standing two-way mirror close to jewelry.
  • Keep a polishing cloth nearby to perk up tarnished silver.
  • Informative signage can go a long way in increasing sales.
  • Have something for everyone. Offer items in a range of prices.
  • Create groupings of matching necklace, bracelet and earrings.
  • Offer high-quality jewelry boxes.
  • Post jewelry return policy at the register, especially for earrings.

Flower sales should make up about 13-16% of your gross sales. Flower contracts are typically put out for bid to all area florists. Be sure to interview numerous florists and wholesalers until you arrive at the best service and highest percentage of profit on flowers. Work to negotiate a rate of 35 – 40% of the profits.


Baker’s racks are great for displaying
plants and dish gardens.

Some shops that own their own cooler have 2-3 local florists that rotate servicing it monthly or quarterly. Most florists deliver 5-6 days a week and will make an additional delivery if needed. They should also replace or take back and credit anything that doesn’t sell in a certain amount of time. And, request that they fulfill special orders.


Keep a Flower Phone Order Form at the register.

Candy typically accounts for the highest percent of gross sales, even though they have a low profit margin. Nonetheless, they are a high-volume category and bring people into the shop! Display snacks and candy in the middle or back of the shop so customers have to traverse the entire shop to get their sugar fix!


SPONSOR

CLIMBING BEAR ARRANGEMENTS
by Fantasia Greetings

Consists of a six-inch teddy bear,
attached to a seven-and-half inch bud vase with
a four-inch engraved mylar balloon and a
silk rosebud complete with a gift card.

fantasiagreet@aol.com


Virginia Commonwealth University Medical
Virginia Commonwealth University Medical

THIS MONTH’S POLL

What POS system do you use?

LAST MONTH’S POLL: RESULTS

Do you get an annual bonus or sales-based incentive?

The results were overwhelming – a majority of gift shop managers do not receive bonuses.  Don’t be discouraged! Find pride in what you do, knowing you strive to be the very best at it every day. Knowing you provide an invaluable service to your patrons, staff, and volunteers. 

Thank you to everyone who participated!


The current state of the hospital gift shop industry

by Cindy Jones, Editor / Feb 15, 2020 💮

If managed properly, hospital gift shops can contribute to both a hospital’s healing culture and they can also be significant sources of revenue for their organizations.

But, how in the world does a gift shop that grosses over a million dollars in sales end up with a low net profit? Unfortunately, it’s not that unusual. A shop can gross $1-5 million or more and still have a very low net profit to give back to the hospital.

Five to ten years ago, the majority of shops were auxiliary operated. Now, it’s almost 75% paid managers . They are hospital employees hired, paid and reporting to a hospital administrator (most often to a Director of Volunteer Services). Most major healthcare system’s gift shops have paid managers with college degrees and a strong retail background.

There is no limit to a shop’s net profit when managed by a savvy paid or volunteer manager that knows what it takes to get a good bottom line. The same basic retail axioms apply just as if you were running one of the big flagship stores in a mall! It’s all about the financial management and the merchandise mix!

Sadly, many hospital gift shops do not make a respectable profit! Let’s say you go to one of the major gift markets and buy $20,000 worth of merchandise to fill up your shop. If it isn’t the right merchandise or if you don’t price it correctly, your profits could be less than the cost of the merchandise!

Just picture a manager or buyer going to a gift market and buying tons of great, exciting merchandise to fill up the shop. Everybody is oohing and aahing when it is delivered! Then, five to six months down the road, after it’s all sold, somebody asks what the shop’s net profit is and sadly it’s just a big goose egg! All that was for nothing!

Snoozies

SPONSOR

snoozies!® 

See our ALL NEW Spring 2020 collection of foot coverings!
Simply Pairables in children’s, women’s and men’s sizes.
More new styles, more new designs to keep your customers coming back!
Did you get our new spring catalog? View Spring 2020 Catalog!

252-650-7000
www.snoozies.com


I published the first hard copy of this Newsletter in 1996. Then in 2002, I published the first electronic copy. It has been a labor of love! After 23 years, I still enjoy writing it and getting to know you all through it.

I couldn’t have continued without the tremendous support of you – this country’s hospital gift shop managers and buyers! You’ve sent in tips, responded to readers’ questions, and supported our advertisers.  You’ve sent me wonderful notes and given abundant thanks — virtual and real. I am most appreciative. Thank you!

 – Cindy

If you know someone who could benefit from the newsletter, tell them why, and send them here to subscribe to the Gift Shop Manager Newsletter today!


💮 CALENDAR 💮

STATE AUXILIARY CONFERENCES

Mar 8-11, 2020
Georgia Society of Volunteer and Retail Professionals (GSVRP) Annual Conference. St. Simons Island, GA Visit
Mar 22-24, 2020 
Society for Healthcare Volunteer Leaders (SHVL) Education Conference. New Orleans, LA Visit
Apr 28–May 1, 2020 
Hospital Gift Shop Manager’s Assoc of the Carolinas. Myrtle Beach, FL. Contact acfarris@lexhealth.org 
May 7-8, 2020
Ohio Healthcare Volunteer Management Assoc (OHVMA) Spring Conference 2020. Toledo, OH Visit
May 14-15, 2020
Minnesota Health Care Gift Shop Assoc. Onamia, MN Visit
May 13-15, 2020
Michigan Healthcare Volunteer Resource Professionals Spring Conference. Shelbyville, MI
May 19-21, 2020
New England Assoc Directors of Healthcare Volunteer Services (NEADHVS). Woodstock, VT Visit
Jun 3-4, 2020
New York State Assoc of Volunteer Services Administrators (NYSAVSA) Professional Development Conference. Albany, NY Visit
Jun 11-12, 2020
Wisconsin Assoc of Directors of Volunteer Services (WADVS) Annual Conference. Pewaukee, WI Visit
Nov 4-6, 2020
Missouri Hospital Assoc Annual Convention & Trade Show. Osage Beach, MO Visit

GIFT MARKETS

Mar 22-25, 2020
ASD Market Week, Las Vegas
Mar 24-27, 2020
Dallas Total Home & Gift Market + Apparel & Accessories Market (Spring)
Mar 29–Apr 2 , 2020
LA Mart (Spring). Los Angeles
Apr 23–26, 2020
TransWorld’s Spring Jewelry, Fashion & Accessories Show (Spring). Chicago, IL
Aug 28-30, 2020
Rocky Mountain Gift Show. Denver, CO

Shop Design for 2020

Revenue Drivers

  • Merchandise mix
  • Customer perception
  • Maximum use of square footage
  • Skilled manager and savvy buyer/s
  • Effective shop design and floor plan

Lighting. Allocate more dollars towards LED lighting, as well as modular fixtures. Also, modular fixtures have become increasingly important since they can be easily reconfigured as new products launch. They need to be agile for quick and easy reconfigurations.

Stockroom Space. If your shop is 400 square feet, you can turn that into 800 square feet by going up, out and over. Look at every nook and cranny for places to display merchandise. Don’t use valuable shop selling space for your back stock. That’s why you have a stockroom. As I write this I know from visiting hundreds of hospital gift shops over the years, that hospitals are usually very stingy with their space and, sadly, the gift shop does not have top priority!

Location is Everything. There are many things that go into making a hospital gift shop a destination for hospital employees: its appearance, fair pricing, sales staff, environment, selection and inventory. And all of those are dependent on its location in the hospital! These factors combine to make your shop both a convenient shop for most customers (hospital employees) and a destination shop for others (visitors) to browse and enjoy.


Do you know what’s selling and what’s not? Giftbeat’s nationwide network of 300+ gift shops rank their top-selling items in 50 product categories every month. That’s powerful! Subscribe today to see all Giftbeat categories including highest markup, steady sellers, fashion, apparel, plush, children’s gifts, and more.



February Action Plan

  • By now you should have completed your financial reports for the 2019 (assuming January 1 is the end of your fiscal year). Next, what do you do with them? Evaluate your shop’s annual performance with an in-depth analysis of sales performance and a critical evaluation of space utilization. If you had a good year, pat yourself on the back! If there is room for improvement, it’s time to set specific goals and act on them. 
  • Review your Christmas report for 2019 and discuss it with buyers. Use the information from last year to make seasonal ordering decisions for 2020.
  • If you did not attend a major gift market in January, make plans now for one of the shows in March. Buy holiday merchandise now to get the best discounts and terms.  Before buying Christmas merchandise, refer back to your 2019 Christmas report. ✈️
  • February 15: Mark down all leftover Valentine merchandise and 2021 calendars. ✂️
  • Stir up excitement! Hold a raffle for a large Easter bunny on Sunday. April 12. 
  • Recognize and manage obsolete and damaged merchandise. See your inventory for what it is, cash in another form. Then decide to keep, cut, adjust, purge, recycle or just move it out.

….  Get the rest of February and the entire year in Cindy’s Twelve Month Action Plan


DISCUSSION


SPRING/SUMMER CLOTHING DISTRIBUTOR?

Q. Hi, I am a new Gift Shop Manager for a small county hospital. As spring is almost here, I need a wholesale distributor for Spring/Summer clothing? I am in Western Maryland. Any suggestions? Thanks so much!! Love this newsletter. :) – Sarah Folio. 2/1/20


POS SYSTEM?

Q. We are looking to update from an outdated cash register to a new web-based POS system this year. I’ve determined the features we would need and have started researching but am becoming a bit overwhelmed. I’m curious to know what POS systems other hospital gift shops use and recommend? (Especially in smaller hospitals) Any info would be very helpful. Thank goodness for this newsletter!– Deb McKenzie, Mgr., Moose Ledge Gift Shop, Littleton Regional Healthcare, Littleton, NH. 25 beds . 1/16/20

We are using NCR Counterpoint. We installed this system almost 6 years ago and have upgraded successfully (and easily) twice since that time. Once was a minor upgrade to install an Ingenico Card Machine and most recently was to allow us to be compatible with Windows 10 software as required by our hospital. We have been pleased with the software and especially with the ease of use for our volunteer population. – Angela Quinn. 1/16/20


DRESSING ROOM ALTERNATIVES?

Q. With no dressing room, how do others handle customers that want to try on clothing?  How can we sell apparel without?  – Singh. 1/3/2020

Regarding the question concerning no dressing room: we have a full length mirror on both sides of our back room area door. For sweaters, ponchos, etc. the one on the gift shop side works just fine. If someone needs to try on a top, we allow them to step into the back room to try it on and just wait outside. We have had no problems with this process. Occasionally someone will want to try on in a more private place (aka: bathroom). In these instances they will generally leave with us their car keys, or coat, etc. so we are comfortable with this. We can also see the bathroom entrance from our shop, so that helps us keep an eye out. For hospital staff, this is never a worry! – Nancy Johnsen. 1/16/20

We have a back room for receiving and office. We checked into a actual fitting room when we remodeled and it has to be ADA compliant. I did not feel it was a good trade off to give up the square footage in the shop for the fitting room, so had had a hospital curtain added to the back room. It works just fine when needed. There is a large mirror on one wall also. – Mary Robinson. 1/16/20

We offer my office to our customers ~ they close and lock the door, and are happy to make sure it fits first! We also offer our nearest rest room…..this of course takes a lot of trust in your customers~~but~~ we’ve never had an item walk out yet! And the customers are very happy that we do trust them enough to offer this to them. Sometimes this trust makes the sale!! – Anonymous. 1/20/20

We have our restrooms across the hall, I offer for them to go try it on..so far no issues. I get worries but as I said not issues with that yet. Those who don’t we have an exchange policy that I let them know and ask that they keep tags and receipt. – Leslie Hollingsworth. 1/20/20


VENDORS FOR BABY ITEMS & BACKPACKS?

Q. We are looking for vendors for baby items and backpacks? I have gotten baby items from Kelli’s but they do not have zipper slippers.  I have also had a request for backpacks and have not been able to find a vender.  We are a small hospital of 18 beds. Cindy, you do an awesome job keeping us informed and helping solve issues. Thanks again for all you do!! – Lori Bullerman, Pipestone County Medical Center, Pipestone, MN. 25 beds. 12/31/19

We have carried Stephen Joseph backpacks and other items for a few years now. Good sellers, especially for summer and back to school.

Some of our baby lines include:
Mud Pie – apparel & gifts
Maison Chic – apprarel, burpies, blankets, plush
London Bridge – great line of tutus
Mary Meyer – Wubanub pacifers, plush & baby mats
Angel Dear – apparel
Stephan Baby – apparel
Bella Tunno – silicone bibs, bowl & spoon sets and teethers
Cherished Moments – great baby jewelry
And, we just found a new line at market called Collectibles America with some beautiful onesies and baby jewelry I hope this helps! – Vicki Holcombe. 1/16/20.


PHYSICAL INVENTORY

Q. We are preparing to do our first organized inventory this week. Do we count items sold on consignment as inventory?  In the past we didn’t include these items because we didn’t actually own the stock. Thank you. – Robin Truax, Gouverneur Hospital, Gouverneur, NY. 77 beds. 12/29/19

FROM CINDY
No, Robin, you should not include consignment items when doing physical inventory since the shop does not own them. 


PRICE OF STANDARD CANDY BAR

Q. What is everyone is charging for a standard candy bar? I sure don’t want our hospital employees thinking we are scamming them. – Sandy Palmer, Harrison Valley. 311 beds. 12/28/19

$1.15. With tax, it is $1.25.  – Melodie Christal  1/16/20
We charge $1.29. – Lisa Burney 1/17/20
$1.25! Customers are seeing the same price at the grocery stores. – Karen 1/17/20
$1.25 includes tax. – Kathryn Main


TURBAN & GREETING CARD VENDORS

We have purchased basic turbans for chemo patients for years from Betmar and a lesser expensive style from Kelli’s. We also recently started carrying a line of greeting cards called Kimo Kards. We have received a lot of positive feed back on these from our customers. – Sandy White, Shop Manager. 12/25/19

We carry a large selection of turbans and other headwear from Hats with Heart. They are great to work with. – Anonymous 1/15/20


NOVEMBER SALES DOWN?

Q. I would like to know if anyone was down in sales for November? Our sales were down about $6,000 year over year. In my area, a lot of the stores had their Christmas items on sale at 50% off the second week of November which I believe had a lot to do with it. That, the weather in my area, and a couple of internal changes were all culprits.  I was just curious if anyone else was down due to the shortened holiday season with Thanksgiving being a week later.  – Kim DeBord, Marketplace Manager, Riverside Medical Center, Kankakee, IL. 325 beds. 12/4/19

Our November sales were significantly down also, and I think Carol has a point about Thanksgiving being later affecting that. Luckily we had a better December which made up for it and helped our overall year’s total. – Vicki Holcombe 1/16/20.

My November sales are also down but we need to keep in mind that Thanksgiving was a week later this year and Thanksgiving really does kick off the Holiday Season. I am expecting to make up the difference in December and we are off to a stronger start than last year. I think it is too soon to tell how are this year’s Holiday Season will end up. Thanks for another great newsletter! I hope everyone has a very successful Holiday Season. – Carol A Colpitts, Gift Shop Manager/Buyer, Milford Regional Medical Center, Milford, MA. 116 beds. 12/8/19


A SUCCESSFUL TOTE SALE

Something that worked extremely well for us was a Tote Sale. I bought holiday totes from Burton & Burton for $1.66 each, priced them at $4.99 which is a 66.73% mark-up. The promotion is, buy a tote at $4.99 and anything you can get in the tote is 25% off.  And our pitch is “We can make anything fit in a tote.” We sold out of the totes in 2 days and I bought a lot of them.  I do a tote sale two times a year and my customers/employees can’t wait for it. Thank you so much and happy holidays. – Kim DeBord, Marketplace Manager, Riverside Medical Center, Kankakee, IL. 325 beds. 12/4/19

I tried this idea, and loved it. Our customers were loving it as well. Thanks for such a great idea. – Lisa Burney. 1/17/20

Just an FYI – if you’re buying something at a cost of $1.66 and selling it for $4.99, that is a 200% markup and a 67% gross margin….– Curt. 2/1/20.


BEST SELLING CATEGORY

The biggest sellers in our shop is purses, scarves, and jewelry. Thank you for this newsletter and your support all year long.  Lots of great information. – Nancy Collins, Volunteer Services Manager, London Hospital, New London, NH. 12/23/2019


BEST SELLERS

Warmies, a heatable plush and home therapy product. They are always adding new items to their line. 844-927-6437
Simply Pairables from Snoozie Slippers. They have added a lot of new items. Simply Pairables are now available in women’s and men’s sizes. 252-650-7000
SwirlyDo Hair Ties by Lindo. I carry them in the large and small and I have reordered several times. This is a great product to keep at the checkout counter. 206-973-2363 – Sally Begue, Gift Shop Manager, Akron Children’s Hospital, Akron, OH. 263 beds.10/16/19

The Gathering of Friends cookbook series is good. The photos in this book are fantastic, the recipes just wonderful, and they include a shopping list and place for guests to sign at each gathering. With the holidays coming up I highly recommend it! Cost is $12.50; I sell them for $29.95. – Anonymous. 10/19/19


YOUR SUCCESSFUL HOLIDAY THEMES OR TRENDS?

Q. What looks or themes has everyone been successful with this Christmas? Our biggest selling items continue to be in metallics, silver, copper, and gold mixed with white. I have been less successful with “cute” Christmas (i.e. Santa, Snowmen, and Gingerbread). Even when I google “Christmas trends for 2020” almost all of the pictures are showing metallics. Is anyone else seeing this trend in their market area?  – Eric Wininger, Gift Shop Manager, Reading, PA. 759 beds.  12/16/19


PROMOTIONS


ncr pos point of sale system

SPONSOR

i3 Verticals – NCR Point of Sale Solution

A “Volunteer Friendly” NCR Point of Sale solution
for hospital gift shops. Easy to learn! Easy to use!
Payroll Deduction and Inventory Management available.
Take your gift shop to the next level!
Ask for a FREE copy of our “Hospital Gift Shops:
Tips for Success” booklet.

887-809-9980
www.i3pos.com

My Garden of Flowers: Miracles in the Neonatal Intensive Care Unit


SPONSOR

MY GARDEN OF FLOWERS
Miracles in the Neonatal Intensive Care Unit

This award-winning beautifully illustrated book, My Garden of Flowers: Miracles in the Neonatal Intensive Care Unit, by Dr. Manjeet Kaur is perfect for the hospital gift shop!

This invaluable resource for worried families gives parents knowledge and reassurance
that their critically ill infants will typically grow to adulthood and lead normal, healthy lives.


SPONSOR

HALLMARK GOLD CROWN

Hallmark’s brand promises to make a genuine difference
in every life, every day! Hallmark is a perfect partnership
for hospital retail. Create a relaxing respite for staff,
visitors and patients. Flexible floor plan options and attractive
opening terms make this a great opportunity for your hospital gift shop!

816-274-5185
GrowWithHallmark.com


SPONSOR

ANDREW DISTRIBUTION
for Magazines and Paperback Books

For Hospital Gift Shops! Crossword Puzzles!
Cell Phone Accessories! Largest Percent Discounts
Customize and change orders anytime!
Receive credit on all unsold magazines.

Huge Magazine Selections!

708-410-2400

AndrewDistribution.com


© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | January 15, 2020 💮

CINDY’S NEWSLETTER

for

Gift Shop Managers

Cindy’s Newsletter provides its readership of over 3,000 gift shop professionals “actionable content” to help optimize their shop operation, grow revenue, and connect with one another. LEAVE A COMMENT: Click the colored comment tags throughout the newsletter or email Cindy at cindy@cindyjonesassociates.com


JANUARY 15, 2020

Get the most out of January market at AmericasMart

AmericasMart Atlanta offers an enormous selection of merchandise for every type of gift shop, and the sheer volume of product might seem overwhelming. We sat down with some veteran buyers to find out what they’d recommend in order for new and returning buyers to get the most out of the trip to January Market. Here’s what they suggest.

Tip 1: Make a Plan
AmericasMart offers tools to help buyers discover new products, and registering early will ensure buyers can take full advantage of these freebies. Molly Egbert, owner-operator of Tin Roof Gift Shop in Princeton, Kentucky, has been in business for 18 years and is working on opening a second location. “When the book comes out, it is like a celebration,” Egbert said.

As soon as the Atlanta Market Magazine arrives in early December, Egbert takes the time to Google search the vendors in the temporaries to find out if they are right for her clientele. She creates appointments during the first two days of Market with her staple brands to ensure she is able to get those early shipments. Her planning process is extensive, but it is how she is able to get special deals on shipping and be part of the first wave of shipments. “This is extremely important to me in a highly competitive industry,” Egbert said. In addition to free or discounted shipping, Egbert looks for Net 90 terms from vendors- a perk of being a VIP.  

Tip 2: Organize your Path
When Egbert gets to Market, she begins on Floor 18 in Building 2. It’s more spacious with larger showrooms, so it is a serene place for Egbert to start the process as opposed to busier areas like floor seven. In order to stick to her budget, she is certain to make appointments with the brands she always buys during the first two days as well. She methodically makes her way through every single floor in Building 2 and goes through Building 3, then Building 1, ending at the temporaries. With the level of detail she has in her plan, she is able to see it all.  Read more…

Source: AmericasMart


SPONSOR

QUICKCHARGE POS

Quickcharge POS provides all of the point of sale features
you need in an easy-to-use solution with automated
payroll deduction capabilities, contactless payment,
and reliable customer support!

Transitioning from your current POS system

is fast, easy, and affordable.

800-348-5545
www.mmhayes.com/giftshopPOS


2020 Vision for 2020. Here we go!

By Cindy Jones, Editor and Publisher 💮  

Look to the future of your hospital gift shop. Start planning for this new decade!

Engage, learn and connect! Make learning a priority in 2020. View webinars, attend trade shows and conferences to help you do just that.

Watch your margins. Use free freight and other discounts whenever possible to reduce inventory costs, and don’t be afraid to take more than keystone markup on some items.

Set realistic goals to help your business succeed! Service, expertise and adding value will thrive in 2020.

New merchandise and new lines excites shoppers! Read publications, attend markets, and consult with your sales reps to see what introductions are out there that would sell well in your shop.  Ask for specials in order to offer your customers sale pricing at full markup.

Are you burnt out? The holidays are exhausting. Work hard to maintain balance in your life between your shop, your family, your health, and your spirit.

Find your passion again. Find the joy you may have lost and use that to motivate you again. You can’t coast on hope or ride on the wings of angels. You have to use your initiative and ingenuity. You need to be your own angel! Hope is not enough! You need to take action! Get out there and rattle some cages. Rattle your own cage. Take chances. Call someone, initiate something, do something to grow your shop!


💮 CALENDAR 💮

STATE AUXILIARY CONFERENCES

January 26, 2020
Non-Profit Retail Symposium Lunch & Learn Panel Discussion. Las Vegas Market. 12:30 – 2:00 PM Registration
February 17 – 19, 2020 
“Applying New Retail Concepts to Hospital Gift Shops” Lilly Stamets, Premier Retail Consulting. 2020 California Hospital Volunteer Leadership Conference. Newport Beach, CA. Registration
March 22 – 24, 2020 
Society for Healthcare Volunteer Leaders (SHVL) 2020 Education Conference. New Orleans, LA.  Registration
April 28 – May 1, 2020 
Hospital Gift Shop Manager’s Association of the Carolinas, Double Tree Myrtle Beach Oceanfront. Contact Amy at acfarris@lexhealth.org

GIFT MARKETS

Jan 14 – 21, 2020 
Atlanta International Gift &Home Furnishings Market (Winter). Atlanta, GA ?
Jan 15 – 18, 2020 
Dallas Apparel & Accessories Market. Dallas, TX
Jan 22 – 27, 2020
Seattle Mart Gift Show. Seattle, WA
Jan 25 – 28, 2020
Philadelphia Gift Show (Winter). Philadelphia, PA
Jan 26 – 30, 2020 
Las Vegas Market (Winter). Las Vegas, NV

Create instant themed displays

Collect gift-giving items from around your shop to create holiday-themed displays.

Valentine’s Day, Friday, February 14
Fresh flowers and plants, gift baskets, fancy foods, fragrances, soaps, paper goods, candy…

Administrative Professionals Day, Wednesday, April 22 
Appointment books, plaques of gratitude, pen/pencil sets, mugs, flowers…

Easter, Sunday, April 12
Spring flowers and plants…

National Nurses’ Week, May 6-12
Mugs, figurines, flowers, pocket calendars, pens on a rope, address books…

Mother’s Day, Sunday, May 10
Fresh flowers and plants, gift baskets, fancy foods, fragrances, soaps, paper goods, candy, crystal rose bowls, birdhouses…

Father’s Day, Sunday June 21
Neckties, items related to travel, transportation, desk items, sports related, western, novelties and gadgets…


Mercy Hospital, St. Louis

MONTHLY POLL

Do you get an annual bonus or sales-based incentive?

Volunteers & Clerks

Beyond helping customers locate and purchase the merchandise they need, hospital gift shop clerks and volunteers play another important role in many situations, that of a confidante or caregiver. After all, it’s never easy to see a friend or loved one in the hospital infirmed or in pain. When someone walks into a hospital gift shop, that person may be looking for far more than candy or soda. They might need a smiling face and listening ear. The hospital gift shop volunteer has an amazing power to brighten the day and ease the concern of a worried friend or family member

Snoozies

SPONSOR

snoozies!®  •   Flipbook

Get a FREE pair of snoozies!® at the ATLANTA gift show!

Bring a copy of Cindy’s Newsletter
and your business card to the snoozies!® showroom
in B2, 7th Floor, # 741A. Buyers only.

252-650-7000
www.snoozies.com


The J Months

Do you cringe when you think about the “J” months; January, June, July. These are typically slow months for sales. So, get your creative juices going and begin making plans now for various promotional events to boost sales in your shop during the dreaded ‘J’ months. 

Set up a calendar for special events and window displays. Take notes to the market with you so that you can buy product to support these plans.

Keep in mind that the ‘J’ months are also the best months to conduct a shop renovation since traffic is slow.


Buy right, buy often,
and keep your inventory fresh.

When something does not move,
move it out!


10 Retail Resolutions

To Make This the Most Profitable Retail Year Ever!

  1. I will never, ever, take my hospital employees (our primary customer) for granted.
  2. I will make a habit of catching, praising and rewarding my staff for “doing things right”.
  3. I will keep the floors vacuumed, the fixtures neat and my counter clean. These little things make a BIG impression. I will always remember, “Retail is detail”.
  4. I will manage my inventory like our shop depends on it (which it does!). I will never run out of best sellers and my “dogs” will get marked down and sent down the road. I will spend time this year learning the “nuts and bolts” of how to buy properly.
  5. I will take responsibility for my part in the things that don’t work. I will not blame the economy. I will “pack my own parachute”.
  6. I WILL NOT WHINE. It won’t change one doggone thing.
  7. I will constantly learn and improve. I will pay attention to what works and why. I will apply what I’ve learned to make everything I do better, easier and more profitable.
  8. I will respond to stress with action. Every time I feel stressed out, I will immediately find a way to solve the problem and act. I will do something positive.
  9. I will remember that perceived value is never out of fashion. When buying, I will find items with great perceived value that will allow me to keep margins at the 55% to 60%.
  10. I will have fun. I will make my professional life a wonderful adventure – not always easy, but always worthwhile. Hey, if I’m going to spend at least a third of my life someplace you can bet I’m going to enjoy it!

Don’t take over a decade for these resolutions to become habit. They represent the traits we need to keep our eyes on if we want to achieve long-term, big-time success.

WhizBang! Retail Training helps retailers of all sizes build great stores. Founded in 1999 by retail experts Bob Negen and Susan Negen, we offer products and services designed to fit the needs of brand new retailers as well as seasoned owners and multi-store chains.

– Excerpt from WhizBang! Retail Training


January Action Plan

  •  It’s time to take a deep breath and pat yourself on the back for the great job you did over the holidays!
  • Mark every Friday the 13th with a “SPEND $13 | GET 13% OFF ” sale.  
  • Put all Christmas merchandise on sale at 40% off. Hallmark did a study and found customers did not purchase differently whether the discount is 40% versus 50% off on after Christmas sales. So, just do 40% off for the first week after Christmas, and then go down from there. Make judgment calls on certain lines whether or not to discount further after the first week. Then pack leftovers away or donate. Try not to hold over any product. If it didn’t sell this year, chances are it won’t sell next year.  However, you might hold over items that sold well but perhaps you were a little too optimistic in your ordering. ✂️
  • Mark the months with five Fridays and hold a “FIFTH FRIDAY $5 OFF SALE”. Qualify it by taking $5 off any purchase totaling $25 or more. That way you are only giving a 20% discount at the most, but usually it is less than 20% off because they often spend more than the $25. It is also a good incentive to add on to a sale that might only be $20 initially. It helps to have a ‘$ off’ button setup on your POS register which pro- rates the discount off each item purchased. If a customer returns just one item, the sale price is listed by item on the receipt. Be sure to advertise this event with emails to all hospital employees.  

…. Learn what to buy this month, what to mark down, and what to display. Get the Valentine’s pre-order template and all of the January action plan in the Twelve Month Action Plan


DISCUSSION


DRESSING ROOM ALTERNATIVES?

Q. With no dressing room, how do others handle customers that want to try on clothing?  How can we sell apparel without?  – Singh. 1/3/2020


VENDORS FOR BABY ITEMS & BACKPACKS?

Q. We are looking for vendors for baby items and backpacks? I have gotten baby items from Kellies but they do not have zipper slippers.  I have also had a request for backpacks and have not been able to find a vender.  We are a small hospital of 18 beds. Cindy, you do an awesome job keeping us informed and helping solve issues. Thanks again for all you do!! – Lori Bullerman, Pipestone County Medical Center, Pipestone, MN. 25 beds. 12/31/19


PHYSICAL INVENTORY

Q. We are preparing to do our first organized inventory this week. Do we count items sold on consignment as inventory?  In the past we didn’t include these items because we didn’t actually own the stock. Thank you. – Robin Truax, Gouverneur Hospital, Gouverneur, NY. 77 beds. 12/29/19


PRICE OF STANDARD CANDY BAR

Q. What is everyone is charging for a standard candy bar? I sure don’t want our hospital employees thinking we are scamming them. – Sandy Palmer, Harrison Valley. 311 beds. 12/28/19


TURBAN & GREETING CARD VENDORS

We have purchased basic turbans for chemo patients for years from Betmar and a lesser expensive style from Kelli’s. We also recently started carrying a line of greeting cards called Kimo Kards. We have received a lot of positive feed back on these from our customers. – Sandy White, Shop Manager. 12/25/19


OUR BEST SELLING CATEGORY

The biggest sellers in our shop is purses, scarves, and jewelry. Thank you for this newsletter and your support all year long.  Lots of great information. – Nancy Collins, Volunteer Services Manager, London Hospital, New London, NH. 12/23/2019


YOUR SUCCESSFUL HOLIDAY THEMES OR TRENDS?

Q. What looks or themes has everyone been successful with this Christmas? Our biggest selling items continue to be in metallics, silver, copper, and gold mixed with white. I have been less successful with “cute” Christmas (i.e. Santa, Snowmen, and Gingerbread). Even when I google “Christmas trends for 2020” almost all of the pictures are showing metallics. Is anyone else seeing this trend in their market area?  – Eric Wininger, Gift Shop Manager, Reading, PA. 759 beds.  12/16/19


NOVEMBER SALES DOWN?

Q. I would like to know if anyone was down in sales for November? Our sales were down about $6,000 year over year. In my area, a lot of the stores had their Christmas items on sale at 50% off the second week of November which I believe had a lot to do with it. That, the weather in my area, and a couple of internal changes were all culprits.  I was just curious if anyone else was down due to the shortened holiday season with Thanksgiving being a week later.  – Kim DeBord, Marketplace Manager, Riverside Medical Center, Kankakee, IL. 325 beds. 12/4/19

My November sales are also down but we need to keep in mind that Thanksgiving was a week later this year and Thanksgiving really does kick off the Holiday Season. I am expecting to make up the difference in December and we are off to a stronger start than last year. I think it is too soon to tell how are this year’s Holiday Season will end up. Thanks for another great newsletter! I hope everyone has a very successful Holiday Season. – Carol A Colpitts, Gift Shop Manager/Buyer, Milford Regional Medical Center, Milford, MA. 116 beds. 12/8/19


A SUCCESSFUL TOTE SALE

Something that worked extremely well for us was a Tote Sale. I bought holiday totes from Burton & Burton for $1.66 each, priced them at $4.99 which is a 66.73% mark-up. The promotion is, buy a tote at $4.99 and anything you can get in the tote is 25% off.  And our pitch is “We can make anything fit in a tote.” We sold out of the totes in 2 days and I bought a lot of them.  I do a tote sale two times a year and my customers/employees can’t wait for it. Thank you so much and happy holidays. – Kim DeBord, Marketplace Manager, Riverside Medical Center, Kankakee, IL. 325 beds. 12/4/19


BEST SELLERS

Warmies, a heatable plush and home therapy product. They are always adding new items to their line. 844-927-6437
Simply Pairables from Snoozie Slippers. They have added a lot of new items. Simply Pairables are now available in women’s and men’s sizes. 252-650-7000
SwirlyDo Hair Ties by Lindo. I carry them in the large and small and I have reordered several times. This is a great product to keep at the checkout counter. 206-973-2363 – Sally Begue, Gift Shop Manager, Akron Children’s Hospital, Akron, OH. 263 beds.10/16/19

The Gathering of Friends cookbook series is good. The photos in this book are fantastic, the recipes just wonderful, and they include a shopping list and place for guests to sign at each gathering. With the holidays coming up I highly recommend it! Cost is $12.50; I sell them for $29.95. – Anonymous. 10/19/19


PROMOTIONS


My Garden of Flowers: Miracles in the Neonatal Intensive Care Unit


SPONSOR

MY GARDEN OF FLOWERS
Miracles in the Neonatal Intensive Care Unit

This award-winning beautifully illustrated book, My Garden of Flowers: Miracles in the Neonatal Intensive Care Unit, by Dr. Manjeet Kaur is perfect for the hospital gift shop!

This invaluable resource for worried families gives parents knowledge and reassurance
that their critically ill infants will typically grow to adulthood and lead normal, healthy lives.

ncr pos point of sale system

SPONSOR

i3 Verticals – NCR Point of Sale Solution

A “Volunteer Friendly” NCR Point of Sale solution
for hospital gift shops. Easy to learn! Easy to use!
Payroll Deduction and Inventory Management available.
Take your gift shop to the next level!
Ask for a FREE copy of our “Hospital Gift Shops:
Tips for Success” booklet.

887-809-9980
www.i3pos.com


SPONSOR

HALLMARK GOLD CROWN

Hallmark’s brand promises to make a genuine difference
in every life, every day! Hallmark is a perfect partnership
for hospital retail. Create a relaxing respite for staff,
visitors and patients. Flexible floor plan options and attractive
opening terms make this a great opportunity for your hospital gift shop!

816-274-5185
GrowWithHallmark.com


SPONSOR

ANDREW DISTRIBUTION
for Magazines and Paperback Books

For Hospital Gift Shops! Crossword Puzzles!
Cell Phone Accessories! Largest Percent Discounts
Customize and change orders anytime!
Receive credit on all unsold magazines.

Huge Magazine Selections!

708-410-2400

AndrewDistribution.com


© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | November 20, 2019 💮

CINDY’S NEWSLETTER

for

HOSPITAL GIFT SHOP MANAGERS

 NOVEMBER 20, 2019 

Cindy’s Newsletter provides managers an opportunity to exchange success stories and share thoughts on industry hot topics. We report on breaking news, product trends, survey studies, business tips and other articles that give valuable insight into the market dynamics that affect hospital gift shops. There are over 3,000 hospital gift shop managers presently benefiting from the information in Cindy’s Newsletter. 

JOIN THE DISCUSSION!

Click the comment bubbles or submit a tip, hot seller, question, or answer to cindy@cindyjonesassociates.com. Include the # of beds in your posts. While we try to keep the content at a reasonably advanced level, we occasionally post items for folks newer to hospital gift shops.

 CALENDAR

State Auxiliary Conferences

 

February 17-19, 2020

The 2020 California Hospital Volunteer Leadership Conference, “Engineering Change. Inspiring Leadership.,” will take place February 17-19 at the Hyatt Regency Newport Beach.  Registration

 

Wednesday, April 28 – May 1, 2020

Hospital Gift Shop Manager’s Association of the Carolinas, Double Tree Myrtle Beach Oceanfront. If interested in being a vendor or participant, please contact Amy Waldrop at  acfarris@lexhealth.org

 

Trade Shows & Gift Markets

 

Jan 8-14, 2020

Dallas Total Home & Gift Market (Winter). Dallas, TX

 

January 9-13, 2020

LA Mart 2020 Market (Winter) | Gift + Home. Los Angeles, CA

 

Jan 14-21, 2020

Atlanta International Gift & Home Furnishings Market (Winter). Atlanta, GA

 

Jan 15-18, 2020

Dallas Apparel & Accessories Market. Dallas, TX

 

Jan 26-30, 2020

Las Vegas Market (Winter). Las Vegas, NV

 

Send us your upcoming state conference and market dates!  

 


  Hello!

We gently remind you that the richness of this newsletter depends on your contributions. All we ask is that you submit two tips per quarter — which should be easy to do as you learn and make refinements to your practices in all areas of hospital gift shop management. 

 

So, share what have you learned or implemented in the last couple of months that has benefited you and your shop? Have you “paid” your dues this quarter? **Include your name, hospital name, location, # of beds.

 

What have you done lately that seems to be working?

What have you tried that you think might work for your colleagues?

New ways to increase sales?


What is the Value of a Hospital Gift Shop?

 

Our gift shops here at Reading Hospital are owned and operated by The Friends of Reading Hospital.  All of the proceeds raised throughout the year are used to fund the latest projects of The Friends.  One of our biggest projects in recent years has been HeartSAFE Berk County, which donates AED units (automated external defoliators) to businesses and schools, as well as to local fire and police units throughout Berks County, Pennsylvania. This year alone, 3 lives have been saved by AED units donated by The Friends. And where did those funds come from? They came from Gift Shop proceeds! Our efforts make a huge difference to healthcare and the local community.  We help save lives! For more information about  HeartSAFE Berks County.

 

— Eric WiningerGift Shops Manager, , Gift Shops Manager, Reading, PA. 759 Beds.11/11/19

 


Two Policies: Donated Merchandise

 

Here are two policies to consider if your shop is or will be purchasing items from local craftspeople, volunteer auxiliaries, hospital employees or accepting items on consignment.

 

Policy 1

This policy allows the buying of craft items, etc. with certain standards

 

The gift shop is a business. All handmade craft items are to be purchased outright by the shop at cost and to sell at a 50% markup.

Merchandise purchased for resale in the Gift Shop must be from vendors who have business licenses, show at industry trade shows and comply with the Gift Shop Purchase Order Terms. If a vendor, person or auxiliary can pass the “risk management” test, then we can proceed to do business with them. An invoice must be prepared by the creator, artist, designer or craftsperson.

If item/s do not sell in an appropriate amount of time (4-6 weeks), they should be marked down for quick sale and NOT accepted again.

No consignment buying.

 

It requires that handmade items or donations must comply with the shop’s established vendor standards.

 

Policy 2

This policy restricts buying of craft items, etc.

Merchandise can only be purchased from licensed vendors or wholesalers. 

 

Being able to reference this policy allows your shop to graciously decline without hurting anyone’s feelings and the shop is not in the uncomfortable position of judging and turning away fellow volunteers or hospital employees.

 



Limited shop hours means limited sales and service!

 


A Number of Managers Have Recently Asked…

 

What category or department accounts for the highest sales in your shop?

What category or department occupies the most space in your shop?

 

For me, the answer to both questions is “Home Décor”, also known as tchotchkes, brick-a-brack, or dust collectors. This category of merchandise changes monthly or seasonally to reflect seasons, holidays and celebrations. Last year my sales for this merchandise were $180,039, or 28% of my total sales. 

 —Eric Wininger. 759 beds 11/7/19

 

The category that represents the highest sales in our shop – it’s a toss-up between jewelry and apparel. The category that occupies the most space in our shop is plush.

Toni GildoneVolunteer CoordinatorManager of The Window ShopMonadnock Community Hospital, NH.  11/10/19

Our number-one category in both sales and allocated space is women’s apparel. It represents about 30% of all sales. Our top selling lines in this category are: Ruby Road, HabitatLuLu B by Zulily, Howards and DM. I am amazed at how well this category/department has done. There are days that we sell 15 tops. Hospital staff love the convenience.  We also have a number of people that come in from the community to shop. Ruby Road is much more fashion driven and is pre priced. The margins are fantastic and even when I have a one-day sale I am still making good margins.  DM is much more basic and has a great selection of pajamas, socks, scarves, hats, and gloves. They also have wonderful prices and good margins as well.  Habitat is much higher priced and it is my highest price line that I carry. This brand is very recognized in my area and is very good quality. The line is known for the quality and people will pay the higher prices for it. I do tend to work a lighter tighter with the margins for this vendor but I do sell it well. Howard’s Jewelry has a tunic every season in a variety of prints that has been very strong as well. If any other manager has great moderate priced lines that they are carrying I would love to hear about them as I am always expanding the category.  Thank you, Cindy, for another great newsletter!

—Carol A ColpittsGift Shop Manager/Buyer, Milford Regional Medical Center, Milford, MA. 125 beds. 11/6/19

 

Help out by sharing your response. Email cindy@cindyjonesassociates.com.

 


Space Allocation Tip

from Cindy

 

Evaluate all departments with regard to the revenue they create. The higher the sales, the more floor and shelf-space can and should be provided to them.

 


UPCOMING HOLIDAYS

 

Nov 28        Thanksgiving

Nov 29        Black Friday

Nov 30        Small Business Saturday

Dec 22-30 Hannukah

Dec 25        Christmas



SPONSOR

A “Volunteer Friendly” NCR POINT OF SALE SOLUTION for hospital gift shops
Easy to learn! Easy to use! Payroll Deduction and Inventory Management available.
Take your gift shop to the next level! Ask for a FREE copy of
our
“Hospital Gift Shops: Tips for Success” booklet.
734-453-9200  •   aleco@randalldata.com  •   www.MeetMildred.com


 

National Toy Hall of Fame Announces 2019 Inductees

Matchbox Cars, Magic: The Gathering and the classic coloring book will be joining the ranks.

 

Small-but-mighty Matchbox Cars have raced across the finish line and been inducted into the National Toy Hall of Fame, joining the popular collectible card game Magic: The Gathering and time-honored coloring book in the class of 2019. The honorees were chosen from a field of 12 finalists that also included Care Bears, Fisher-Price Corn Popper, Jenga, Masters of the Universe, My Little Pony, Nerf Blaster, Risk, smartphone and top.



A dead item on your shelf has a turn rate of 0!

 


Do You Calculate Tariffs Separately?

 

Invoices that I have received do not have a separate “tariff” line item. They are just including the cost of the tariff into their wholesale prices. I, of course, reflect this into my retail pricing. Costs should be multiplied by 2.3 – 2.5 to obtain the retail price.

  — Eric Wininger. 759 beds. 11/7/19

 

I have noticed tariffs on Canadian companies that I do business with:  Giftcraft, Prairie Wear Compression bras, Bali Clothing Co. It tends to be 5% of my total order. I have been adding that into my shipping column as I do not have a separate subaccount for tariffs. Like all shipping, that is factored into my retail!   

LeAnn Porter, CFm, CMF SupervisorTina’s TreasuresVirginia G. Piper Cancer CenterScottsdale, AZ. 11/7/19

 


Volunteer Appreciation: Best Reward is to Simply Say Thanks

 

How do you show appreciation to your volunteers? Although it’s nice to give discounts and host luncheons, keep in mind that these generally are not the rewards that motivate volunteers. They are not personal. The best reward is to simply say, ‘thank you’ at the end of each shift. Tell them that they make a difference! I knew a volunteer once who just gave and gave of herself to the shop. She was like the Energizer Bunny, she just kept giving. I asked her why she keeps coming back week after week—to work for no pay. In one sentence, she summed up all my questions about volunteers and why they do what they do. “I’m doing a service for the community and it’s a way to meet people at the same time,” she said. “It’s knowing that I’m helping the hospital. I feel appreciated!”

 


79 Perfect Presents: Oprah’s Favorite Things for 2019

 

Here are  Oprah’s Favorite Things for 2019. It includes 79 perfect presents—and one bonus pick—just in time for the holidays from a makeup kit by Lady Gaga to the perfect pancake maker to the softest hoodie.

 


What’s Selling? The Top Shelf-Movers 

from Giftbeat 

By Erica Kirkland

 

As busy hospital gift shop managers, it’s not easy to determine what products will sell well. Add in the pressure of having a board oversee your product purchases – successes and failures – alongside limited floor space and it’s no wonder many managers are hesitant to step outside their comfort zones and purchase non-traditional categories of goods. However, consumers are consumers, whether they’re shopping at a gift shop inside a hospital or outside a hospital. Market data shows that the categories currently trending up among gift shop consumers are fashion accessories, jewelry and apparel.

In September, 46 percent of independent gift stores reported month-over-month sales gains in apparel while 43 percent noted gains in the sale of purses and bags. In August, 49 percent of stores recorded month-over-month gains in jewelry.

When dipping your toes into the water with a new product grouping, it’s important to build inventory with sure-fire winners before testing smaller, lesser-known brands. For many years, the top-selling apparel line for gift stores has been Simply Noelle. In the colder months, the brand’s wraps and capes sell well while in the warmer months capes and various tops are bestsellers. Another popular line are the t-shirts from Simply Southern  for stores in southern states and throughout the country. Of course, DM’s Hello Mello loungewear is a must-stock for hospital gift shops along with their Two Left Feet selection of slippers and socks.

When it comes to jewelry, the trend in the past few years has been toward jewelry with a message. Top lines include Embracelets, Layers and Forever in My Heart from Center Court while new and hot-selling collections include Lumiela necklaces from Mulberry Studios. Both lines are extremely affordable and easy to merchandise with branded countertop displayers.

While they take up more floor space, purses and bags are a category that female consumers purchase over and over again. Brands with long-standing saleability in the gift industry include animal-themed wallets and crossbodies from Chala and canvas totes and crossbodies from Myra Bag which are made from upcycled materials. If starting out in this category, try some equally popular but less costly lines like the multi-purpose mini clutches from Joy Susan, wristlets in a rainbow of colors from Jen & Co. and cellphone purses from Save the Girls

Many gift stores have found success in the category of wearables by offering employees a 50 percent discount on jewelry and apparel with the expectation that employees wear the items while working. Customers love seeing merchandise on employees and employees who really like a line are more likely to suggest it to shoppers. 

Erica Kirkland, Publisher & Editor of Giftbeat, www.giftbeat.com.

 

FROM SUBSCRIBERS

 

HOW TO CALCULATE…

 

Q. Does anyone know how to calculate the retail value of sales if everything was sold at full retail price? For example, if a category of merchandise’s sales to date are $4,000 and the Gross Profit Margin is 42%, what was the retail value of these sales? Thank you!   Eric Wininger, Gift Shops Manager, Reading, PA. 759 beds. 10/24/19

 


FRAGRANCES

 

Our shop does very well with designer fragrances, especially at this time of the year. Hospital employees appreciate using payroll deduction for these higher-priced items. We work with Arianne Pennington at  Direct Fragrances, 1-800-800-4208. — Phyllis Hill, Gift Shop Manager, McLaren Hospital, Flint, MI. 388 beds. 11/3/19

 


TWELVE DAYS OF CHRISTMAS SALE

 

Last year we tried for the first time a “Twelve Days of Christmas” sale.  From Dec 1 through Dec 12th, we had a different item or category on sale each day at 20% off. I posted the days ahead of time at each of our shops. It was a great success!  It gave the employees an excuse to come in every day. We had candles one day, jewelry another day, all Christmas items a couple of different days, etc. Many times, customers would come in for the “Sale of the Day” and buy other things at full price as well. – Gift Shop Manager, Quad Hospital. 328 beds. 11/4/19

 

We are planning and preparing to launch a Twelve Days of Christmas Sale the first of December 1. I can’t believe the excitement we have built in our shop.  I don’t remember who offered the suggestion or what newsletter it came from so I will simply say a thank you to Cindy and all who contribute to the newsletter. Collaboration and sharing of best practices is the only way to operate successfully.  Happy Holidays. — Annette, Saline Hospital. 11/1/19

 


AMERICA’S MART VS. NY NOW 

 

I work and live one hour away from the NY Now show and rarely attend. For what it cost me to attend NY Now for two days I can attend America’s mart for six days!!! America’s Mart has a lot more to offer in terms of product and design ideas too! Almost all of my sale’s representatives have stopped attending the NY Now show due to the high cost of the city as well.  Colleen DeSimone ~ Gift Shop Coordinator, Orange Regional Medical Center Gift Shop, Middletown, NY  276 Beds    11/7/19

 

Having attended both America’s Mart and NY NOW multiple times, I would recommend America’s Mart in Atlanta. It’s much larger, with a vastly superior variety of products, and hotel rooms in downtown Atlanta are much more affordable than NYC. Also, if you’re a Purchasing Power Plus member, many more PPP vendors are represented in Atlanta.   Eric Wininger, Gift Shops Manager, Reading, PA  759 Beds  10/24/19

 


GIFTCRAFT SNOWGLOBE

 

Q. I am looking for anyone who has purchased the battery operated Giftcraft Snowglobe Christmas Décor. It has a light and a fan which blows the glitter around so it doesn’t need shaking. We purchased several different styles and we have had a problem with each one. They seem to be sucking the battery life out at a very fast rate. I believe it is a problem with the technology because it happens to all of that same technology of the snow-globe effect. Giftcraft states that they have had no other complaints about them. Thanks in advance for any feedback you can give me. Brenda Welcher, AdventHealth, Volunteer Services Manager, AdventHealth – Zephyr Hills  138 beds  10/25/19

 


BEST SELLERS

 

Warmies, a heatable plush and home therapy product. They are always adding new items to their line. 844-927-6437

 

Simply Pairables from Snoozie Slippers. They have added a lot of new items. Simply Pairables are now available in women’s and men’s sizes. 252-650-7000

 

SwirlyDo Hair Ties by Lindo. I carry them in the large and small and I have reordered several times. This is a great product to keep at the checkout counter. 206-973-2363 

 Sally Begue, Gift Shop Manager, Akron Children’s Hospital, Akron, OH. 263 beds.10/16/19

 

The Gathering of Friends series is a good cookbook. The photos in this book are fantastic, the recipes just wonderful, and they include a shopping list and place for guests to sign at each gathering. With the holidays coming up I highly recommend it! Cost is $12.50; I sell them for $29.95. 

— Anonymous, please. 10/19/19

 


EMPLOYEE DISCOUNTS ON GIFT CARDS

 

Q. For those of you that are selling store gift cards (Amazon, Dunkin Donuts, etc.) are you excluding these from the employee discount? — Shawn L. Richardson Alice Peck Day Hospital Gift Tree Shop, Lebanon, NH. 10/12/19

 

Our employee discount is 25% so gift cards have to be excluded or the they would be purchasing below cost. 

 Debbie Hood, Union Hospital Gift Shops, Terre Haute, IN. 345 beds. 10//24/19

 

As I assume your profit margin on this gifts cards is very small, do not offer any discounts on them. In general, I do not discount anything with less than a 50% profit margin built in. 

 Eric Wininger, Gift Shops Manager, Reading, PA. 759 beds. 10/24/19

 


GIFT BAG VENDOR

 

Q. I am looking for a new vendor for gift bags, besides Gift Wrap Company and Kelli’s. Any suggestions? Thank you.— Donna Sant, Carle Auxiliary Retail Mgr, Carle Hospital, Urbana IL.10/15/19

 

We use  Nashville Wraps and sometimes  Burton & Burton has bags. We have a volunteer who decorates the  basic brown bags with buttons, ribbons and other miscellaneous crafty items. They are absolutely adorable and the customers love them.  

 Catherine Taschler. Ascension St. Clare’s, Weston WI. 10/24/19

 

Pictura Cards have some very nice gift bags.

—  Eric Wininger, Gift Shops Manager, Reading, PA. 759 beds. 10/24/19

 

PROMOTIONS

HALLMARK GOLD CROWN
Hallmark’s brand promises to make a genuine difference in every life, every day!
Hallmark is a perfect partnership for hospital retail.
Create a relaxing respite for staff, visitors and patients.
Flexible floor plan options and attractive opening terms make this
a great opportunity for your hospital gift shop!
816-274-5185 •  grow_with_hallmark@hallmark.com •  www.GrowWithHallmark.com


Our new, improved, and unique
Petite Purse Strap Holder Brooch!
Keeps your purse and other straps securely on your shoulder.
Hands free for your active lifestyle. Ends slippage!
Patented u-shaped pin-back lasts a life-time. Never snags your garment.
Whimsey, Pets, Flowers, and adorable nurse & medical designs.
www.pursestrapholder.com


SNOOZIES
See our exciting 2020 Winter collection of foot coverings!
Simply Pairables in children’s, women’s and men’s sizes.
What’s the most important reason to stock and sell Snoozies® In your hospital gift shop?
Because they simply sell like crazy! Soft, comfy, warm, and simply adorable!
More colors and more new styles!
Check out our Opportunity Buys for discounted deals.
252-650-7000 ext 206 or 210 •  www.snoozies.com


High-quality, inexpensive CELL PHONE ACCESSORIES!
Fast moving point of sale items with over 125% ROI!
Risk-free 90-day money back guarantee on all products.
No minimums and FREE shipping on orders over $100.
FREE acrylic display with kit purchase. PPP Member
888-317-0154 • chris@SmashDiscount.com


ANDREW DISTRIBUTION for MAGAZINES & PAPERBACK BOOKS
For Hospital Gift Shops! Crossword Puzzles! Cell Phone Accessories!
Largest Percent Discounts!
Customize and change orders anytime!
Receive credit on all unsold magazines. Huge Magazine Selections!
708-410-2400 •  www.AndrewDistribution.com


QUICKCHARGE POS
QUICKCHARGE POS provides all of the point of sale features you need
in an easy-to-use solution with automated payroll deduction capabilities and reliable customer support!
Transitioning from your current POS system is fast, easy, and affordable.
800-348-5545 •  www.mmhayes.com/giftshopPOS


© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | November 6, 2019 💮

CINDY’S NEWSLETTER

for

HOSPITAL GIFT SHOP MANAGERS

 NOVEMBER 6, 2019 

Cindy’s Newsletter provides managers an opportunity to exchange success stories and share thoughts on industry hot topics. We report on breaking news, product trends, survey studies, business tips and other articles that give valuable insight into the market dynamics that affect hospital gift shops. There are over 3,000 hospital gift shop managers presently benefiting from the information in Cindy’s Newsletter. 

JOIN THE DISCUSSION!

Submit a tip, hot seller, question, or answer to cindy@cindyjonesassociates.com. Include the # of beds in your posts. While we try to keep the content at a reasonably advanced level, we occasionally post items for folks newer to hospital gift shops.


 CALENDAR


State Auxiliary Conferences

 

February 17-19, 2020

The 2020 California Hospital Volunteer Leadership Conference, “Engineering Change. Inspiring Leadership.,” will take place February 17-19 at the Hyatt Regency Newport Beach. 


Wednesday, April 28 – May 1, 2020

Hospital Gift Shop Manager’s Association of the Carolinas, Double Tree Myrtle Beach Oceanfront. If interested in being a vendor or participant, please contact Amy Waldrop at acfarris@lexhealth.org 


Trade Shows & Gift Markets

 

Jan 8-14, 2020

Dallas Total Home & Gift Market (Winter). Dallas, TX

Jan 9-13, 2020

LA Mart 2020 Market (Winter) | Gift + Home. Los Angeles, CA

Jan 14-21, 2020

Atlanta International Gift & Home Furnishings Market (Winter). Atlanta, GA

Jan 15-18, 2020

Dallas Apparel & Accessories Market. Dallas, TX

Jan 26-30, 2020

Las Vegas Market (Winter). Las Vegas, NV

 

Send us your upcoming state conference and market dates!  

 


Palm Tree Gift Shop

96-year-old volunteer reflects on 30 years of service

Hawaii Tribune-Herald

October 28, 2019


Virginia Patterson Maeda is a familiar face at Hilo Medical Center. A long-time volunteer, Maeda, 96 and spry, has managed the hospital auxiliary’s Palm Tree Gift Shop for more than 30 years. That two-week job turned into 34 years. “I’m happy that I did it,” she said. “I had never been the manager of something like that. I didn’t know that I could, but I did and I’m glad that I did. It’s been a good 34 years that I’ve been there.”


As manager, Maeda said she does all the buying for the gift shop, “every bit of it,” also the pricing, and puts everything out on display. Read more…


A number of managers have recently asked me the following questions

What category or department accounts for the highest sales in your shop?

What category or department occupies the most space in your shop?

Please help them out by sharing your responses to these questions. Email me at cindy@cindyjonesassociates.com


 Hey!

 

We gently remind you that the richness of this newsletter depends on your contributions. All we ask is that you submit two tips per quarter — which should be easy to do as you learn and make refinements to your practices in all areas of hospital gift shop management. 

 

So, share what have you learned or implemented in the last couple of months that has benefited you and your shop? Have you “paid” your dues this quarter?

What have you done lately that seems to be working?

What have you tried that you think might work for your colleagues?

New ways to increase sales?

 

**Include your name, hospital name, location, # of beds.


UPCOMING HOLIDAYS

 Nov 11       Veteran’s Day
Nov 28       Thanksgiving 

Nov 29       Black Friday

Nov 30       Small Business Saturday

Dec 22-30  Hannukah

Dec 25       Christmas


Snack Bar Brands


2019 was a strong year for snack bars. Most hospital gift shops carry them. They are both used as a convenient on-the-go snack and as a meal replacement. Top snack bar brands are:

#1 Nature Valley

#2 KIND

#3 CHEWY


Strong September Sales 

by GiftBeat

November 1, 2019


While the reasons varied widely, sales were up year-over-year in September for exactly 50 percent of our reporting stores and were even for another 13 percent, meaning close to three-quarters of independent gift stores held their ground or made gains, a positive indicator heading into the last stretch of the fourth quarter.


Do You Calculate Tariffs Separately?


T
ariffs are a tax that are passed on to your shop by your vendors or suppliers. Often you will see a 5% import tariff added to the cost of certain items on your invoices. They are an additional item on your invoice and affect the retail price. 


Phyllis Hill, Gift Shop Manager, McLaren Hospital, Flint, Michigan, asks if managers/buyers are calculating and pricing each item that has a tariff separately? This
 can be quite time consuming. Or, are you adding the cost of tariffs across the board on invoices even though some of the items do not show tariffs?


What are some of the companies/vendors that you buy from that show tariffs?


At some point in the future, we presume these tariffs will disappear. The merchandise you will have purchased between now and then will have had tariffs paid, but the value of that inventory is going to decrease. Replacement inventory is going to cost you less and then you’ll have to decide if you’re going to leave that merchandise at their tariffed retail prices or lower them.


Blount Auxiliary Adds Online to BMH Gift Shop

The Daily Times


Suppose you’re on a fishing trip in Alaska, or it’s snowing like crazy in the foothills so you’re homebound. Meanwhile you learn a relative or friend is bedridden at Blount Memorial and you want do something to brighten their day, but you can’t get to the hospital.


The Blount Memorial Auxiliary gift shop has just the answer for that. The auxiliary has initiated an online gift shop service that is available 24/7 anywhere the internet can reach.


The new online gift shop is accessible through the hospital’s homepage and is the result of a recent partnership with California-based Hospital Gift Shop. It’s the largest network of online health care shops with 750 direct hospital partners in the United States and Canada. Friends and family members can use this tool to easily send everything from flowers and get-well cards to balloons and gifts for a new baby to Blount Memorial patients.
“It’s really a chance to brighten a patient’s day,” said Blount Memorial director of Volunteer Services Connie Slingluff. Read more…


Avoid Personal Conversations When Customers are Present

It’s rude when employees or volunteer workers look at their cell phone or have conversations about their personal lives in front of customers. It gives the impression of not caring about the customers who are standing right in front of them. Although engaging in small talk is acceptable, it’s a different story if it’s a conversation that really shouldn’t be happening in front of customers.

Some of the worst conversations that employees or volunteers can have with each other in a store filled with shoppers is complaining about other customers, staff members, or their personal affairs. This type of conversation is highly unprofessional and completely unnecessary. If there’s an individual issue that needs addressing, it’s best to involve management and do so out of earshot from customers.


Additionally, conversations with customers should be brief, yet sincere, which can be tricky for two reasons. Some customers will want to talk to anybody who will listen for as long as they’ll listen, and we all know you don’t have time for that. Secondly, you don’t want to come off as callous by cutting right to the chase. Try to find a balance by politely redirecting the conversation to find out how you can assist them. Great communication is an art.


JOB OPENINGS

 

Gift Shop Manager

Houston Methodist Hospital, Houston, TX  

Read more…

 

Gift Shop Manager II

Maricopa Medical Center, Phoenix, AZ  

Read more…

 

Gift Shop Supervisor 

Providence Medical Center, Kansas City, KS

Read more…

 

Gift Shop Coordinator

Cincinnati Children’s Hospital, Cincinnati, OH

Read more…

 

Assistant Gift Shop Mgr

LifePoint Hospitals, Gallatin, TN

Read more…

 


Good Managers Must Have Thick Skin

Take on the criticism (don’t personalize it), and don’t dwell on the mistakes. Learn from them and move on. Be patient! Encourage dialogue with staff and volunteers. Focus on the priorities; establish a list of five achievable goals per year. Build upon your successes.  


DISCUSSION


 

HOW TO CALCULATE…


Q.
 Does anyone know how to calculate the retail value of sales if everything was sold at full retail price? For example, if a category of merchandise’s sales to date are $4,000 and the Gross Profit Margin is 42%, what was the retail value of these sales? Thank you!   Eric WiningerGift Shops Manager, Reading, PA. 759 Beds.10/24/19


FRAGRANCES


Our shop does very well with designer fragrances, especially at this time of the year. Hospital employees appreciate using payroll deduction for these higher-priced items. We work with Arianne Pennington at Direct Fragrances, 1-800-800-4208. 
— Phyllis Hill, Gift Shop Manager, McLaren Hospital, Flint, MI. 388 beds. 11/3/19


TWELVE DAYS OF CHRISTMAS SALE


Last year we tried for the first time a “Twelve Days of Christmas” sale.  From Dec 1 through Dec 12th, we had a different item or category on sale each day at 20% off. I posted the days ahead of time at each of our shops. It was a great success!  It gave the employees an excuse to come in every day. We had candles one day, jewelry another day, all Christmas items a couple of different days, etc. Many times, customers would come in for the “Sale of the Day” and buy other things at full price as well. 
– Gift Shop Manager, Quad Hospital. 328 beds. 11/4/19

 

We are planning and preparing to launch a Twelve Days of Christmas Sale the first of December 1. I can’t believe the excitement we have built in our shop.  I don’t remember who offered the suggestion or what newsletter it came from so I will simply say a thank you to Cindy and all who contribute to the newsletter. Collaboration and sharing of best practices is the only way to operate successfully.  Happy Holidays. — Annette, Saline Hospital. 11/1/19


AMERICA’S MART OR NY NOW 


Having attended both America’s Mart and NY NOW multiple times, I would recommend America’s Mart in Atlanta. It’s much larger, with a vastly superior variety of products, and hotel rooms in downtown Atlanta are much more affordable than NYC. Also, if you’re a Purchasing Power Plus member, many more PPP vendors are represented in Atlanta.
 
 Eric WiningerGift Shops Manager, Reading, PA  759 Beds  10/24/19


GIFTCRAFT SNOWGLOBE


Q.
I am looking for anyone who has purchased the battery operated Giftcraft Snowglobe Christmas Décor. It has a light and a fan which blows the glitter around so it doesn’t need shaking. We purchased several different styles and we have had a problem with each one. They seem to be sucking the battery life out at a very fast rate. I believe it is a problem with the technology because it happens to all of that same technology of the snow-globe effect. Giftcraft states that they have had no other complaints about them. Thanks in advance for any feedback you can give me.  Brenda WelcherAdventHealth, Volunteer Services Manager, AdventHealth – Zephyr Hills  138 beds  10/25/19


BEST SELLERS

 

Warmies, a heatable plush and home therapy product. They are always adding new items to their line. 844-927-6437


Simply Pairables from Snoozie Slippers. They have added a lot of new items. Simply Pairables are now available in women’s and men’s sizes. 252-650-7000


SwirlyDo Hair Ties by Lindo. I carry them in the large and small and I have reordered several times. This is a great product to keep at the checkout counter. 206-973-2363 

 Sally Begue, Gift Shop Manager, Akron Children’s Hospital, Akron, OH. 263 beds.10/16/19

 

The Gathering of Friends series is a good cookbook. The photos in this book are fantastic, the recipes just wonderful, and they include a shopping list and place for guests to sign at each gathering. With the holidays coming up I highly recommend it! Cost is $12.50; I sell them for $29.95. 

— Anonymous, please. 10/19/19


EMPLOYEE DISCOUNTS ON GIFT CARDS

 

Q. For those of you that are selling store gift cards (Amazon, Dunkin Donuts, etc.) are you excluding these from the employee discount? — Shawn L. Richardson Alice Peck Day Hospital Gift Tree Shop, Lebanon, NH. 10/12/19

 

Our employee discount is 25% so gift cards have to be excluded or the they would be purchasing below cost. 

 Debbie Hood, Union Hospital Gift Shops, Terre Haute, IN. 345 beds. 10//24/19

As I assume your profit margin on this gifts cards is very small, do not offer any discounts on them. In general, I do not discount anything with less than a 50% profit margin built in. 

 Eric WiningerGift Shops Manager, Reading, PA. 759 beds. 10/24/19


GIFT BAG VENDOR

 

Q. I am looking for a new vendor for gift bags, besides Gift Wrap Company and Kelli’s. Any suggestions? Thank you.— Donna Sant, Carle Auxiliary Retail Mgr, Carle Hospital, Urbana IL.10/15/19


We use Nashville Wraps and sometimes Burton & Burton has bags. We have a volunteer who decorates the  basic brown bags with buttons, ribbons and other miscellaneous crafty items. They are absolutely adorable and the customers love them.

 Catherine Taschler. Ascension St. Clare’s, Weston WI. 10/24/19

Pictura Cards have some very nice gift bags.

  Eric Wininger, Gift Shops Manager, Reading, PA. 759 beds. 10/24/19


PROMOTIONS


 

HALLMARK GOLD CROWN
Hallmark’s brand promises to make a genuine difference in every life, every day!
Hallmark is a perfect partnership for hospital retail.
Create a relaxing respite for staff, visitors and patients.
Flexible floor plan options and attractive opening terms make this
a great opportunity for your hospital gift shop!
816-274-5185 • grow_with_hallmark@hallmark.com • www.GrowWithHallmark.com


Our new, improved, and unique
Petite Purse Strap Holder Brooch!
Keeps your purse and other straps securely on your shoulder.
Hands free for your active lifestyle. Ends slippage!
Patented u-shaped pin-back lasts a life-time. Never snags your garment.
Whimsey, Pets, Flowers, and adorable nurse & medical designs.
www.pursestrapholder.com


SNOOZIES
See our exciting 2020 Winter collection of foot coverings!
Simply Pairables in children’s, women’s and men’s sizes.
What’s the most important reason to stock and sell Snoozies® In your hospital gift shop?
Because they simply sell like crazy! Soft, comfy, warm, and simply adorable!
More colors and more new styles!
Check out our Opportunity Buys for discounted deals.
252-650-7000 ext 206 or 210 •  www.snoozies.com


A “Volunteer Friendly” NCR POINT OF SALE SOLUTION for hospital gift shops
Easy to learn! Easy to use! Payroll Deduction and Inventory Management available.
Take your gift shop to the next level! Ask for a FREE copy of our
“Hospital Gift Shops: Tips for Success” booklet.
734-453-9200  •  aleco@randalldata.com  •  www.MeetMildred.com


High-quality, inexpensive CELL PHONE ACCESSORIES!
Fast moving point of sale items with over 125% ROI!
Risk-free 90-day money back guarantee on all products.
No minimums and FREE shipping on orders over $100.
FREE acrylic display with kit purchase. PPP Member
888-317-0154 • chris@SmashDiscount.com


ANDREW DISTRIBUTION for MAGAZINES & PAPERBACK BOOKS
For Hospital Gift Shops! Crossword Puzzles! Cell Phone Accessories!
Largest Percent Discounts!
Customize and change orders anytime!
Receive credit on all unsold magazines. Huge Magazine Selections!
708-410-2400 •  www.AndrewDistribution.com


QUICKCHARGE POS
QUICKCHARGE POS provides all of the point of sale features you need
in an easy-to-use solution with automated payroll deduction capabilities and reliable customer support!
Transitioning from your current POS system is fast, easy, and affordable.
800-348-5545 •  www.mmhayes.com/giftshopPOS


© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | October 23, 2019 💮

CINDY’S NEWSLETTER

for

HOSPITAL GIFT SHOP MANAGERS

 OCTOBER 23, 2019 

Cindy’s Newsletter provides managers an opportunity to exchange success stories and share thoughts on industry hot topics. We report on breaking news, product trends, survey studies, business tips and other articles that give valuable insight into the market dynamics that affect hospital gift shops. There are over 3,000 hospital gift shop managers presently benefiting from the information in Cindy’s Newsletter. 

JOIN THE DISCUSSION!

Submit a tip, hot seller, question, or answer to cindy@cindyjonesassociates.com. Include the # of beds in your posts. While we try to keep the content at a reasonably advanced level, we occasionally post items for folks newer to hospital gift shops.


 CALENDAR


State Auxiliary Conferences

 

February 17-19, 2020

The 2020 California Hospital Volunteer Leadership Conference, “Engineering Change. Inspiring Leadership.,” will take place February 17-19 at the Hyatt Regency Newport Beach.

 

Trade Shows & Gift Markets

 

Jan 8-14, 2020

Dallas Total Home & Gift Market (Winter). Dallas, TX

Jan 9-13, 2020

LA Mart 2020 Market (Winter) | Gift + Home. Los Angeles, CA

Jan 14-21, 2020

Atlanta International Gift & Home Furnishings Market (Winter). Atlanta, GA

Jan 15-18, 2020

Dallas Apparel & Accessories Market. Dallas, TX

Jan 26-30, 2020

Las Vegas Market (Winter). Las Vegas, NV

 

Send us your upcoming state conference and market dates!  

 


Top Gift Markets: What to Know Before You Go

Gifts & Dec


Many gift shop retailers agree that visiting gift and housewares markets and industry trade shows is one of the only ways to stay ahead of the market. The challenge for busy retailers is deciding which shows and gift markets to attend to make the best use of limited time and funds. There are several huge markets throughout the year, plus a growing number of niche events, tailored to specific retail categories and interests from surfing to wellness, to jewelry or collectibles.
 


We chatted with a handful of gift industry professionals to find out which shows are a must, to help you make travel plans that will pay off for your shop. Read more
Top Gift Markets: What to Know Before You Go…


2019 Holiday Forecast: Holiday Sales Will Grow Between 3.8 and 4.2 Percent
October 3, 2019
National Retail Federation

The National Retail Federation said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years.

“The U.S. economy is continuing to grow and consumer spending is still the primary engine behind that growth,” NRF President and CEO Matthew Shay said. “Nonetheless, there has clearly been a slowdown brought on by considerable uncertainty around issues including trade, interest rates, global risk factors and political rhetoric. Consumers are in good financial shape and retailers expect a strong holiday season. However, confidence could be eroded by continued deterioration of these and other variables.”

 

The effect of tariffs on holiday spending — either directly or through consumer confidence — remains to be seen. Some holiday merchandise — including apparel, footwear and televisions — is subject to new tariffs that took effect September 1, and other products will have the tariffs applied on December 15. Retailers are using a myriad of mitigation tactics to limit the impact on consumers, and the impact will ultimately vary by company and product. Small businesses, in particular, have already been forced to raise prices. Nonetheless, 79 percent of consumers surveyed for NRF in September were concerned that tariffs will cause prices to rise, potentially affecting their approach to shopping. Read more 2019 NRF forecasts holiday sales will grow between 3.8 and 4.2 percent…



Epitaph on a pessimist’s tombstone, “I expected this.”

 


UPCOMING HOLIDAYS

 

Oct 31        Halloween
Nov 11       Veteran’s Dat
Nov 28       Thanksgiving 

Nov 29       Black Friday

Nov 30       Small Business Saturday

Dec 22-30  Hannukah

Dec 25       Christmas


Greeting Cards


In a society that has become increasingly dependent on electronic communication, stationery products are now unique in the way that electronic communication was years ago. A handwritten note or gifted journal conveys a more thoughtful and personal connection than any e-mail or text, providing an often-welcomed respite from the constant tweets and beeps most people face daily.


So many card purchases are made when customers never intended on buying a card. “They see cards and it reminds them they need one. The majority of greeting card consumers are female. Appealing to her, and to a broader audience, is all about communicating how the overall offering in the card aisle will meet her needs.
 It is important to select cards that appeal to the majority of your customers. Merchandise directed at a large group of consumers provides the greatest potential sales.


Most hospital gift shops carry at least three card lines: an everyday card line and two additional ones. Your every-day, basic card line should be strong in Thinking of You, Friendship, Get Well, Wedding, Baby, Good Bye/Good Luck and SympathyEmployees want cards for co-workers, such as: farewell, Bosses’ Day, congratulations (for new job or promotion), thank you, inspirational, and humorous cards. Also, African-American and Hispanic-American cards. Stick with the basics! You are not a full-line Hallmark card shop.


Card spinners are not terribly exciting. Wall displays that are well marked so customers are able to find the category of card they’re seeking perform better.


Carefully select additional card lines. They will spice up your over-all greeting card selection. Experiment with what works best with your customer. Continually monitor how the new lines perform. If a line is not turning fast, move it out and try another.


Hallmark to Close ‘Home and Gifts’ Division

October 15, 2019
Gifts & Dec


Kansas City, Mo.-based
 Hallmark Cards announced Monday afternoon that it would be closing one of its six businesses, Hallmark Home & Gifts, which offers home décor and gift products, including the brands Floor 9, Easy, Tiger and J.C. and Rollie.


The business will shut down by the end of the year, according to Andy DiOrio, Hallmark public relations and social 
media director. Hallmark administration said the change is due to its need to adapt and evolve in “an ever-changing retail industry.” Read more Hallmark to Close ‘Home and Gifts’ Division…


JOB OPENINGS 

Gift Shop Manager
Houston Methodist Hospital, Houston, TX  
Read more…


Gift Shop Manager II

Maricopa Medical Center, Phoenix, AZ  
Read more…


Gift Shop Supervisor 

Providence Medical Center, Kansas City, KS
Read more…


Gift Shop Coordinator

Cincinnati Children’s Hospital, Cincinnati, OH
Read more…

Assistant Gift Shop Mgr
LifePoint Hospitals, Gallatin, TN
Read more…


You Need Heart!


To manage and successfully run a hospital gift shop takes an awful lot of heart. You have to have patience, be able to accept criticism and be willing to change certain things you thought you knew. But if you’ve got a passion for what you’re doing, a vision for how you want it to look and the means to persevere through trials and tribulations, well then, you’re on the right track.


The key to managing, surviving and thriving in a hospital gift shop environment is perseverance and the willingness to change to meet your customers ever-changing needs. Besides taking some risks, you must be diligent and open to alterations!


What’s Hot


A great selling category is local items with your city or state imprinted.


Bamboo ponchos from Top It Off Accessories, Paint by Number Kits by Pink Picasso, hair accessories, head bands, socks, and horoscope-themed items.


Cindy’s Corner

by Cindy Jones, Editor


Years ago, I hit on the idea that there probably was something I could do for everyone I met, and it was my responsibility to find out what that ‘something’ was and to do it. To that end I found a simple rule to follow: “Do everything you can, for everyone you can, and do it before you need them.” Over the years I have tried hard to help my friends and clients in any way possible. It has been humbling to receive back their generosity and kindness.


Sometimes I have to pinch myself in gratitude for the opportunity to know and work with so many wonderful people in this wonderful hospital gift shop industry!


DISCUSSION


BEST SELLERS


Warmies,
 a heatable plush and home therapy product. They are always adding new items to their line. 844-927-6437


Simply Pairables from Snoozie Slippers. They have added a lot of new items. Simply Pairables are now available in women’s and men’s sizes. 252-650-7000


SwirlyDo Hair Ties by Lindo. I carry them in the large and small and I have reordered several times. This is a great product to keep at the checkout counter. 206-973-2363

 Sally Begue, Gift Shop Manager, Akron Children’s Hospital, Akron, OH. 263 beds. 10/16/19


The Gathering of Friends series is a good cookbook. The photos in this book are fantastic, the recipes just wonderful, and they include a shopping list and place for guests to sign at each gathering. With the holidays coming up I highly recommend it! Cost is $12.50; I sell them for $29.95.

— Anonymous, please. 10/19/19


EMPLOYEE DISCOUNTS ON GIFT CARDS

Q. For those of you that are selling store gift cards (Amazon, Dunkin Donuts, etc.) are you excluding these from the employee discount? — Shawn L. Richardson Alice Peck Day Hospital Gift Tree Shop, Lebanon, NH. 10/12/19


GIFT BAG VENDOR


Q.
 I am looking for a new vendor for gift bags, besides Gift Wrap Company and Kelli’s. Any suggestions? Thank you. Donna SantCarle Auxiliary Retail MgrCarle HospitalUrbana IL.10/15/19


CBD OIL

 

Q. I would like to know if any hospital gift shops here in Arizona or other states are currently selling CBD products? If so, what was your process to obtain approval from administration? Were there any barriers that you faced or guidelines that needed to be followed? If you were able to carry CBD products what company do you buy from and what products are you successful with? I appreciate any feedback or advice you may have.  Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/8/19. +:It seems that CBD Oil is all the rage right now. I am wondering if anybody has stocked it in their Gift Shop? If so, how are the sales?  Jodi Babineau, Lakeview Medical Center, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/17/19

 

Our Senior Leaders would not allow us to sell CBD oil in our gift shop. Our Employee Health Nurse Practitioner agreed with their decision. We sent out a request on the SHVL list serve website and there was an overwhelming response from other hospitals that they were not allowed to sell it in their gift shops also for many of the reasons that Connie Slingluff listed in her response. 

 Cindy Fox, CAVS, Director of Volunteer Services, Maury Regional Medical Center, Columbia, TN. 10/17/19

 

It is imperative that if a shop is selling this product that there is a pharmacist on staff that can discuss benefits, detriments, drug interactions, dosage, uses, etc. The purity of the product is of utmost importance-where is it grown, harvested and manufactured? Are pesticides used? What are the additives? Is the product grown, harvested and manufactures on the same site? Or is the product transported-and under what conditions? I believe at this time we should leave the CBD products to our pharmacists and medical personnel to sell.

 We have a natural medicine pharmacist on staff that I have had the pleasure of working with as she introduced CBD into one of our pharmacies. She has done an extraordinary job researching the best quality product. Our pharmacists are trained to ask the right questions regarding using these products and contraindications. I find it worrisome that there is so much product flooding the market. Love reading your newsletter!

 Noel Donohue, Manager, Retail Operations, VIVO Health, Northwell Health. 10/19

 

Interestingly enough I am able to sell a full line of herbal tinctures, tea’s, and salves in our mini apothecary section and our hospital is pretty progressive in thought when it comes to a holistic approach to healing. We offer Aromatherapy, Reiki, meditation, yoga and even guided visualization to our patients. However, when I approached admin about the potential for selling CBD’s in our shop it was denied. There are whole lot of folks that still need to be educated about how CBD’s work and those same folks still group this in with illegal substance. I find that sometimes what’s “on trend” at the trade show’s may not be “on trend” in my area and I need to keep this in mind when I purchase. For example; unicorns, sloths, llamas, and narwhals just do not work for me! 

 Colleen DeSimone, Gift Shop Coordinator, Orange Regional Medical Center Gift Shop, Middletown, NY 381 beds. 9/13/19

With approval from administration beforehand, I purchased Twine CBD oil in Atlanta at the Link2Sales Showroom. In fact, Link developed the product. However, I put it out and it got downed by the medical doctors doing the drug testing and the pharmacy so I am discontinuing it. It is selling all over our community. I am not a medical expert and our gift shop does not need to be seen as controversial so it is not for us right now. The problem is that in companies where they do drug testing, there is an issue with CBD oil causing them to fail drug test. I sold out of the cream first and am on the last of the oil. 

 Connie Slingluff, CDVS, Director of Volunteer Services, Blount Memorial Hospital, Maryville, TN. 8/17/19

 


BREAST CANCER PINS

 

We had a few members of the hospital staff wanting cancer related items. Most companies sell just breast cancer things and that is it so that is what our gift shop had to offer. It was a great point these customers made, all cancers matter! I found 
ChooseHope.com who donates 10% of its net profits back to cancer research and customers are extremely happy about this. We have a sign stating that the company donates to cancer research next to all the products, along with a chart showing which colors stand for which cancers. Lots of different items & prices. Just wanted to share with everyone. 

 – Tessa Soulsby, Retail Coordinator Culpeper Medical Center in Virginia. 10/19

 

Annaleece offers a nice breast cancer pin with Swarovski elements that are very elegant and classy, which retails at $42.50. If that is too expensive, Kelli’s Gift Shop Supplier has a nice option that retails under $5.00. 

 Bev Craig, Providence AK Gift Shop, Anchorage, AK. 9/16/19

 


Working with TSR Wholesale (Password: fall2019) is a real delight. I have been buying for the ARHS gift shops from this company for years. TSR carries an excellent line of clothing with some of the same name brands you can find at the larger high-end department stores. If I can get my order in to TSR before 3pm, I have my merchandise the next day. That service cannot be matched. TSR has great prices on their lines and very competitive.

— Sallie Woodring, buyer, Appalachian Regional Health Care. 2 gift shops (Boone NC and Linville NC) 10/13/19

 


CANDLE LINE

 

Q. I am looking for a new candle line. Right now, I sell A Cheerful Giver, which has been good but I would like to try something different. I would love ideas. Thank you — Jodi Babineau, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/12/19

 

We use Swan Creek Candle Company. 800-626-4590 or email dduke395w@gmail.com. 

— Winifred Major, Gift Shop Manager, AR. 10/1/19

 

We carry Village Candle. If your order is over $1200, you get free freight. If less, you get half freight. It is certainly worth it to take advantage of the free freight. Maple Butter is our best seller. We no longer carry votive’s as they do not sell for us, but the melts are great!

— Sherry Miller, Gift Shop Coordinator, Southeastern Med, Cambridge, OH. 9/2/19

 

I have a candle recommendation for Jodi who is looking for a new candle vendor: Swan Creek Candle Company or email  info@swancreekwholesale.com. I have carried several lines of candles in the past and this one outsells them all consistently. Also, Stony Creek at Home, Inc. has some wonderful Christmas light up décor and snowmen. 

 

Some other Christmas items that I would recommend are items from DM Merchandising, candles, clothing, jewelry, Snoozies socks, anything with snowmen on it, scarves and gloves. Our Christmas décor is selling less than it used to; I am noticing that the younger generation prefer minimal items in their homes for décor. Love your newsletter!

 Diane Honsberger, Manager, Volunteers/Gift Shop, Mercy Health, St. Anne Hospital Gift Shop, Toledo OH. 8/23/19

 

We were also looking for a new candle line and decided to start carrying the Swan Creek Candle line. The sales representative helped us determine the best-selling scents and sizes. We chose to start with 12 scents in the 12 oz vintage glass containers and purchased the basket displayer to show 16 of the sample-size glass containers (tiny jar with lid). We put them out and customers were amazed by how strong the fragrances were when you opened the lids. We sold so many the first 4 days we placed a reorder of both the sample size jars ($6.99 retail) and the 12 oz jars ($16.99). I think the combination of the great fragrance, cute container and the great retail prices make this line a winner. We have been looking to make a change for quite some time from Woodwick and the price increase and move to in-house sales sealed the deal for us.

 Anne Sutton, Cincinnati Children’s Hospital Gift Shop, Cincinnati, OH. 8/19

PROMOTIONS


Our new, improved, and unique
Petite Purse Strap Holder Brooch!
Keeps your purse and other straps securely on your shoulder.
Hands free for your active lifestyle. Ends slippage!
Patented u-shaped pin-back lasts a life-time. Never snags your garment.
Whimsey, Pets, Flowers, and adorable nurse & medical designs.
www.pursestrapholder.com


SNOOZIES
See our exciting 2020 Winter collection of foot coverings!
Simply Pairables in children’s, women’s and men’s sizes.
What’s the most important reason to stock and sell Snoozies® In your hospital gift shop?
Because they simply sell like crazy! Soft, comfy, warm, and simply adorable!
More colors and more new styles!
Check out our Opportunity Buys for discounted deals.
252-650-7000 ext 206 or 210 •  www.snoozies.com


A “Volunteer Friendly” NCR POINT OF SALE SOLUTION for hospital gift shops
Easy to learn! Easy to use! Payroll Deduction and Inventory Management available.
Take your gift shop to the next level! Ask for a FREE copy of our
“Hospital Gift Shops: Tips for Success” booklet.
734-453-9200  •  aleco@randalldata.com  •  www.MeetMildred.com


High-quality, inexpensive CELL PHONE ACCESSORIES!
Fast moving point of sale items with over 125% ROI!
Risk-free 90-day money back guarantee on all products.
No minimums and FREE shipping on orders over $100.
FREE acrylic display with kit purchase. PPP Member
888-317-0154 • chris@SmashDiscount.com


ANDREW DISTRIBUTION for MAGAZINES & PAPERBACK BOOKS
For Hospital Gift Shops! Crossword Puzzles! Cell Phone Accessories!
Largest Percent Discounts!
Customize and change orders anytime!
Receive credit on all unsold magazines. Huge Magazine Selections!
708-410-2400 •  www.AndrewDistribution.com


QUICKCHARGE POS
QUICKCHARGE POS provides all of the point of sale features you need
in an easy-to-use solution with automated payroll deduction capabilities and reliable customer support!
Transitioning from your current POS system is fast, easy, and affordable.
800-348-5545 •  www.mmhayes.com/giftshopPOS


© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | October 9, 2019 💮

CINDY’S NEWSLETTER

for

HOSPITAL GIFT SHOP MANAGERS

 OCTOBER 9, 2019 

Cindy’s Newsletter provides managers an opportunity to exchange success stories and share thoughts on industry hot topics. We report on breaking news, product trends, survey studies, business tips and other articles that give valuable insight into the market dynamics that affect hospital gift shops. There are over 3,000 hospital gift shop managers presently benefiting from the information in Cindy’s Newsletter. 

JOIN THE DISCUSSION! 

Submit a tip, hot seller, question, or answer to cindy@cindyjonesassociates.com. Include the # of beds in your posts. While we try to keep the content at a reasonably advanced level, we occasionally post items for folks newer to hospital gift shops.


 CALENDAR


Oct 23 – 26, 2019
Dallas Apparel & Accessories Market (Fall). Dallas, TX
Jan 8-14, 2020
Dallas Total Home & Gift Market (Winter). Dallas, TX
Jan 15-18, 2020
Dallas Apparel & Accessories Market. Dallas, TX
Jan 14-21, 2020
Atlanta International Gift & Home Furnishings Market (Winter). Atlanta, GA
Jan 26-30, 2020
Las Vegas Market (Winter). Las Vegas, NV

enlightened

Send us your upcoming conference and market dates!  


UPCOMING HOLIDAYS

Oct 16     Boss’s Day
Oct 31     Halloween
Nov 11     Veteran’s Day
Nov 28     Thanksgiving
Nov 29     Black Friday
Nov 30     Small Business Saturday
Dec 22-30 Hannukah
Dec 25     Christmas


Social media influencing near-record Halloween spending

National Retail Federation
September 25, 2019

WASHINGTON – U.S. consumers are looking to social media for Halloween costume and decoration ideas as spending is expected to reach a near-record amount this year. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, shoppers say they will spend an average $86.27, down just slightly from last year’s record $86.79. That works out to $8.8 billion in total spending, down from last year’s $9 billion. This year’s total is expected to be the third-highest in the survey’s 15-year history, after the record $9.1 billion set in 2017. A total of 172 million people plan to celebrate Halloween – 68 percent of those surveyed – down from 175 million last year. “Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media,” NRF President and CEO Matthew Shay said. “Retailers expect to have another strong Halloween season and have stocked up on candy, decorations and the season’s most popular costumes.” Read more: Social media influencing near-record Halloween spending


October Action Plan

  • You won’t reach your desired sales numbers if you leave it to chance. Plan a monthly sales goal and set daily targets for sales, and even for specific products. Every volunteer and associate must know daily what is expected of them. Begin planning great holiday promotions NOW!
  • Display Thanksgiving merchandise.
  • Stir up sales with an EARLY BIRD SALE (end of November)

A 25 percent off from 8-9 a.m.

A 20 percent off from 9-10 a.m.

15 percent off from 10-11 a.m. except candy, magazines, flowers & books

  • Help move your merchandise by planning ‘Lunch Hour Sales’ over the holidays! Create excitement! One day a week for three weeks, hold a sale from 11 AM to 2 PM. Mark down the holiday merchandise at progressive amounts each week, but only for 3 hours. Turn up the music and watch them line up at the door. The defined sale time makes it exciting and customers can’t look at something and then think about it. If they want it, they had to buy it right then and there for the discount.
  • Display calendars and date books in October in order to sell through before Christmas. This is prime time to sell calendars.
  • After Halloween, weed out “lemons” and put them on sale. You may make less profit, but there will be no profit if you’re stuck with them. Pack away remaining Halloween for next year.

…. get all the action items for October in the Twelve Month Action Plan 


Start Planning Now for Holiday Events

Do advance planning in early November. Here are some event ideas.

20% OFF Holiday Sale
Present a one-day-only 20% OFF Holiday Sale the first or third Friday in December.  This will entice hospital employees to visit your shop and see all the wonderful holiday merchandise there.

Save More, More & Even More
Spend $25 or more and get a coupon for 10% OFF discountable items on your next purchase
Spend $50 or more and get a coupon for 15% OFF discountable items on your next purchase
Spend $100 or more and get a coupon for 20% OFF discountable items on your next purchase

12 Days of Christmas = Twelve Days of Savings
Offer 20% off merchandise in certain categories, such as: Santa’s, snowmen, jewelry, ornaments, plush or specific vendors. Post signs daily that say what category is discounted and the discount percentage.

Count back 12 business days from December 23 or 24 to determine the first first day of the sale (the weekend days are the same as the preceding Friday). The sale ends on Dec. 23 or 24 with holiday items marked at 40% off until January 1. That is when they are moved to your clearance area to make way for new merchandise.

Or, start the 12 Days of Christmas on December 1, thereby giving you the opportunity to offer 30% discount the week previous to Christmas and 50% the week following Christmas.

Prepare a flyer that lists the merchandise that will be discounted each day. State exclusions upfront, such as, “In-Stock Items Only” and “No Advance Holds.” They either buy it at full price or hope it will still be around on the day it was discounted.

Get more holiday event and sale ideas here in the Twelve Month Action Plan


JOB OPENINGS

Gift Shop Manager
Hannibal Regional Hospital, Hannibal, MO
Under the day-to-day supervision of the Director–Guest and Volunteer Services and in conjunction with the Auxiliary Board, the Gift Shop Manager is responsible for the retail operations, volunteer training and oversight of the gift shop. Gift Shop Manager, Hannibal, MO


Gift Shop Manager
Houston Methodist Hospital, Houston, TX
At Houston Methodist, the Manager Gift Shop position is responsible for managing the Gift Shop staff and daily operations, providing oversight to ensure high quality, retail services over all retail locations and offices. This is accomplished by working with the Gift Shop director and Auxiliary Board to execute a strategic and operational plan and generate revenue that supports the Auxiliary vision. Gift Shop Manager, Houston, TX


Supervisor Gift Shop
Virginia Mason Medical Center, Seattle, WA
Experience with small, independent gift shops. In managing a gift shop or comparable retail operation including sales and asset & cash management. Gift Shop Manager, Seattle, WA


Gift Shop Manager – Volunteer Services
Truman Medical Centers, Kansas City, MO
Must be able to perform or train volunteers and staff in all phases of the daily operations, planning, buying, merchandising, recordkeeping, bookkeeping, and… Gift Shop Manager, Kansas City, MO


Snoozies

SPONSOR

SNOOZIES


What’s the most important reason

to stock and sell Snoozies in your
hospital gift shop?

THEY SIMPLY SELL LIKE CRAZY!
252-650-7000 ext 206 or 210
snoozies.com


Policy: Personal Purchases

Your shop must have a policy in place for ‘personal purchases’ that are made at market and/or through the shop, by staff and volunteer buyers. Merchandise that has been purchased for resale in the shop must be sold in the shop.

It is important to restrict buyers from using the shop’s ‘wholesale account’ to purchase items for themselves, whether those items are sold in the shop or not. Recently, a few shop managers have been fired (immediate dismissal) for doing just this. It is based on the misuse of the state resale tax number and hospital policies. Here are a few examples: 

“This hospital does not allow purchases of personal items, even if employees reimburse for the items.”

“Prohibition on use of Purchasing or Payment Procedures for Personal Purposes.”

“The personal use of the purchasing or payment process is prohibited by law and can result in discipline, up to and including dismissal from employment.”

“This hospital is exempt from taxation by the federal, state and local governments. The sales tax exemption can be used only for legitimate hospital activities. Personal items may not be purchased through the hospital even if the hospital is reimbursed by the employee. All purchases must be for the use and benefit of the hospital. NO PERSONAL PURCHASES ARE ALLOWED.”


Overcome Common Problems Launching a Hospital Gift Store Website

by Susan Kight
September 19, 2019

Healthcare providers that have a retail gift store on their medical campus most likely manage with limited access to dedicated resources and frequently leverage volunteers to serve in their gift shops, assist customers with merchandise questions and support, and complete sales transactions. The thought of expanding operations to offer both a retail store and an online hospital gift shop website can be a daunting step, especially with limited dedicated resource and dependence on volunteer staff to manage day to day operations. Read more –  Overcome Common Problems Launching a Hospital Gift Store Website…


Jewelry Trends

From GiftBEAT in Brief
October 1, 2019

Month-over-month jewelry sales were up for 49 percent of respondents. As one Georgia retailer says, “Us girls just gotta’ have it!” A Texas retailer was blown away with the sales of the established but still trendy line of pull bracelets from Pura Vida, reporting that: “We sold $1500 worth last month.” In Tennessee, a store owner reports that her sales are driven by well-known brands such as Ronaldo and MarkSteel and says new earrings from Ronaldo have been a great addition to the company’s popular bracelets. For some, including an Idaho and a Rhode Island retailer, little known brands such as BakedBeads are the way to go, while several store owners mentioned that lava bracelets and necklaces from BOPS were among their top sellers.

GiftBeat! | giftbeat.com


CBD – or Not CBD?

By Carol “Orange” Schroeder
June 24, 2019

Should your shop carry products with CBD oil? This potentially helpful natural remedy is not psychoactive, so there is probably no harm in its inclusion in products such as chocolate, lip balm and sleep masks. However, the fact that its use is so unregulated means that caution needs to be taken when it comes to making health claims such as “reduces pain” or “calms anxiety.”

If you are going to carry oils, salves and tinctures, however, you will want to make sure that you know something about the company you are buying from. CBD products are not regulated by the Food and Drug Administration, which means that the ingredients could vary widely in the quality and amount of active ingredients. Pharmacist Peg Breuer also points out that “there can be drug and food interactions when using CBD products. Consumers should check with sellers to assure that the product manufacturers have testing results available and meets scientific standards.”

A number of CBD businesses have opened in our community recently, and Progressive Grocer reports that CBD oil is coming to major grocery stores. They also point out that “Nationwide drug store chains CVS, Rite Aid and Walgreens all recently revealed that they would begin selling various hemp-derived CBD health products, including creams, patches and sprays, at a collective total of more than 2,500 stores.” So, in our area, customers wanting CBD oil products will have plenty of options without our shop hopping on the magic bus, too.

But that is not to say that promoting the fact that you have CDB oil won’t help draw customers to your store or give the products with CBD oil an edge over those that don’t include it. Only you and your staff can decide for sure whether expanding your inventory to take advantage of this trend will be worthwhile. Read more CBD – or Not CBD?

Carol L. Schroeder is co-owner of Orange Tree Imports in Madison, Wisconsin, and the author of “Specialty Shop Retailing: How You Can Succeed in Today’s Market”. specialtyshopretailing.com


DISCUSSION


CBD OIL

Q. I would like to know if any hospital gift shops here in Arizona or other states are currently selling CBD products? If so, what was your process to obtain approval from administration? Were there any barriers that you faced or guidelines that needed to be followed? If you were able to carry CBD products what company do you buy from and what products are you successful with? I appreciate any feedback or advice you may have. Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/8/19.   :   It seems that CBD Oil is all the rage right now. I am wondering if anybody has stocked it in their Gift Shop? If so, how are the sales? — Jodi Babineau, Lakeview Medical Center, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/17/19

It is imperative that if a shop is selling this product that there is a pharmacist on staff that can discuss benefits, detriments, drug interactions, dosage, uses, etc. The purity of the product is of utmost importance-where is it grown, harvested and manufactured? Are pesticides used? What are the additives? Is the product grown, harvested and manufactures on the same site? Or is the product transported-and under what conditions? I believe at this time we should leave the CBD products to our pharmacists and medical personnel to sell.

We have a natural medicine pharmacist on staff that I have had the pleasure of working with as she introduced CBD into one of our pharmacies. She has done an extraordinary job researching the best quality product. Our pharmacists are trained to ask the right questions regarding using these products and contraindications

I find it worrisome that there is so much product flooding the market. Love reading your newsletter!

— Noel Donohue, Manager, Retail Operations, VIVO Health, Northwell Health. 10/19

Our Senior Leaders would not allow us to sell CBD oil in our gift shop. Our Employee Health Nurse Practitioner agreed with their decision. We sent out a request on the SHVL list serve website and there was an overwhelming response from other hospitals that they were not allowed to sell it in their gift shops also for many of the reasons that Connie Slingluff listed in her response.

— Cindy Fox, CAVS, Director of Volunteer Services, Maury Regional Medical Center, Columbia, TN. 10/17/19

Interestingly enough I am able to sell a full line of herbal tinctures, tea’s, and salves in our mini apothecary section and our hospital is pretty progressive in thought when it comes to a holistic approach to healing. We offer Aromatherapy, Reiki, meditation, yoga and even guided visualization to our patients. However when I approached admin about the potential for selling CBD’s in our shop it was denied. There are whole lot of folks that still need to be educated about how CBD’s work and those same folks still group this in with illegal substance. I find that sometimes what’s “on trend” at the trade show’s may not be “on trend” in my area and I need to keep this in mind when I purchase. For example; unicorns, sloths, llamas, and narwhals just do not work for me!

— Colleen DeSimone, Gift Shop Coordinator, Orange Regional Medical Center Gift Shop, Middletown, NY 381 beds. 9/13/19

With approval from administration beforehand, I purchased Twine CBD oil in Atlanta at the Link2Sales Showroom. In fact, Link developed the product. However, I put it out and it got downed by the medical doctors doing the drug testing and the pharmacy so I am discontinuing it. It is selling all over our community. I am not a medical expert and our gift shop does not need to be seen as controversial so it is not for us right now. The problem is that in companies where they do drug testing, there is an issue with CBD oil causing them to fail drug test. I sold out of the cream first and am on the last of the oil.

— Connie Slingluff, CDVS, Director of Volunteer Services, Blount Memorial Hospital, Maryville, TN. 8/17/19


BREAST CANCER PINS

We had a few members of the hospital staff wanting cancer related items. Most companies sell just breast cancer things and that is it so that is what our gift shop had to offer. It was a great point these customers made, all cancers matter. I found ChooseHope.com who donates 10% of its net profits back to cancer research and customers are extremely happy about this. We have a sign stating that the company donates to cancer research next to all the products, along with a chart showing which colors stand for which cancers. Lots of different items & prices. Just wanted to share with everyone.

 – Tessa Soulsby, Retail Coordinator Culpeper Medical Center in Virginia. 10/19

Annaleece offers a nice breast cancer pin with Swarovski elements that are very elegant and classy, which retails at $42.50. If that is too expensive, Kelli’s Gift Shop Supplier has a nice option that retails under $5.00.

Bev Craig, Providence AK Gift Shop, Anchorage, AK. 9/16/19


WHO DETERMINES WHERE YOUR SHOP’S PROFITS GO? 

We request proposals from various departments by a certain date and then the board meets to discuss them. Once we have decided on the ones we want to support, we put it to a vote at the auxiliary meeting. We also have two scholarships for $2500 each, for hospital employees furthering their education and we work with Human Resources to review applications and select recipients. Some of this money comes from the Gift Shop and some from cookbook sales, scrub sales, bake sales etc.

We try to hold a training meeting for volunteers in the fall before the holidays to review policies, such as returns, and to brush up on procedures and field ideas. We have a notebook in the shop for volunteers to record ideas, complaints, requests and for me to leave information about merchandise. I also host a lunch or tea party once a year for all the volunteers to thank them for their hard work. This is in addition to our Auxiliary Volunteer Luncheon which is put on by the hospital every spring. They recognize the hours given by each volunteer with pins for our badges, and small gifts. One volunteer of the year is chosen and given a plaque, pin and gift. Thanks for all the wonderful ideas in your newsletter. Almost every issue gives me a jump start on something new. This is my response for the quarter.

— Sandy Oldfield, Coquille Valley Hospital, Coquille, OR. 19 beds. 9/16/19

Our gift shop makes an annual donation to the hospital from our proceeds. We select a date for our “shopping spree” donation meeting. Next we get a list of ‘requests’ from the hospital. Then we label individual gift bags for each ‘request’. Invite hospital employees who can speak about the need/benefit of each item requested. After volunteers have heard about each item we pass out play money – 1 five, 1 ten and 1 twenty. Volunteers vote by placing their money in the gift bag of their choice. They can place all of their money in one bag or divide it. The bag with the highest amount of money is the source of the donation to be given. Often the total amount we have to give is divided between a few items. The volunteers love having involvement in this fun way. The employees who come to present have a chance to connect with the shop volunteers and personally thank them.

— Toni Gildone, Gift Shop Manager and Volunteer Coordinator, Monadnock Community Hospital. 9/4/19

The profits from the gift shop and vending services (we stock and collect from all 19 vending machines in the hospital) are given to the Volunteer program. These profits along with proceeds from our outside vendor sales (held 6 times a year) are placed into the Volunteer bank account. A team of people including the Volunteer Services Director, Gift Shop Manager, Volunteer President, Committee Chairs for Projects (Vendor Sales) and Gift Shop/ Vending Services, and the Volunteer Vice President (head of Budget committee) meet to prepare a budget mid-year for the upcoming year. We have some standard items such as teen scholarships, employee scholarships, etc. that we fund year after year. Other requests from hospital departments are considered and then a proposed budget is set before the entire volunteer group for a vote.

— Angela Quinn| Cheer Corner Manager, UNC Lenoir Health Care, Kinston, NC. 8/18/19

Our shop has a board of volunteers who review the “wish list” from the hospital. Our board then meets with the hospital foundation members and together they determine where the money goes. If the foundation tells us about a special need in the hospital that is not on the list we will also consider their request. We have been handling it like that for 65 years and so far so good.

— Linda Cloud, Manager, The Window Shop, Blodgett Hospital, Grand Rapids, MI. 7/14/19


TSR WHOLESALE

Working with TSR Wholesale (Password: fall2019) is a real delight. I have been buying for the ARHS gift shops from this company for years. TSR carries an excellent line of clothing with some of the same name brands you can find at the larger high-end department stores. If I can get my order in to TSR before 3pm, I have my merchandise the next day. That service cannot be matched. TSR has great prices on their lines and very competitive.

— Sallie Woodring, buyer, Appalachian Regional Health Care. 2 gift shops (Boone NC and Linville NC)


AUXILARIES

Q. I would like to know how many of you still have auxiliary’s, twigs, or other volunteer organization? We keep hearing that auxiliaries are disbanding. While we are small, we are able to contribute over $150,000 each year to our medical center. — Sherry Miller, Gift Shop Coordinator Southeastern Ohio Regional Medical Center, Cambridge, OH. 177 beds

Yes, auxiliaries are indeed “dying on the vine”! But we actually still have an auxiliary. We are having a general membership meeting with them today to proposed changes to their bylaws which we feel confident they will vote on (the Auxiliary Board has voted to approve the changes, but it has to go to the entire Auxiliary membership for a vote, then on to our Hospital Board of Trustees). Their bylaws are old and antiquated and the proposed changes will basically change their mission/purpose which really has come down to “fundraising” and their Auxiliary Board would go from 12 members down to 5, and cut down on the number of times they meet during the year, plus eliminating Auxiliary dues, etc. It will make it a much, much better functioning board. Stay tuned – but it is not over until the fat lady sings!!!! Say a little prayer at 2pm that all goes well!!! This is something I have been trying to get done for years!

—Cindy Fox, CAVS, Director of Volunteer Services, Maury Regional Medical Center, Columbia, TN. 9/18/19

We still have an auxiliary of 240 members. Our Gift Shop alone donates approximately $30,000 to the hospital each year plus what is taken in from vendor sales. We have had a Flea Market for the past 35 years (a one-day sale with two weeks of setting up and pricing items donated by the community and a 50/50 raffle) but had to cancel this year due to the aging of our volunteers. This may take a toll on our numbers as many of our auxilians got their “hours” working at the Flea Market. Thank you so much for this newsletter, Cindy. We’ve gotten many good ideas from it.

— Linda Hocking, Manager War Memorial Hospital Gift Shop, Sault Ste. Marie, MI, 85 beds

We have all volunteers in our store. I am the only paid staff as manager. We still have an Auxiliary but we are not as active as a few years ago. We hold fund raisers, a Holiday Bazaar, Rocker-thon, Support Fund and The Corner Store/gift shop. We are blessed with great volunteers that work well together and are very dedicated to their scheduled time. Since we no longer handle our big fund raiser, we are still able to donate back to the home between $50,000-$75,000 a year for the Agape Fund that assists residents whose money has been depleted. I enjoy the newsletter.

— Alta S. Yoder, Manager of Gif t Shop and Auxiliary, Living Branches Retirement Community, Souderton Mennonite Homes, Souderton PA. 9/19


CANDLE LINE

Q. I am looking for a new candle line. Right now, I sell A Cheerful Giver, which has been good but I would like to try something different. I would love ideas. Thank you Jodi Babineau, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/12/19

We use Swan Creek Candle Company. 800-626-4590 or email dduke395w@gmail.com.

— Winifred Major, Gift Shop Manager, AR. 10/1/19

We carry Village Candle. If your order is over $1200, you get free freight. If less, you get half freight. It is certainly worth it to take advantage of the free freight. Maple Butter is our best seller. We no longer carry votive’s as they do not sell for us, but the melts are great!

— Sherry Miller, Gift Shop Coordinator, Southeastern Med, Cambridge, OH. 9/2/19

I have a candle recommendation for Jodi who is looking for a new candle vendor: Swan Creek Candle Company or email info@swancreekwholesale.com. I have carried several lines of candles in the past and this one outsells them all consistently. Also, Stony Creek at Home, Inc. has some wonderful Christmas light up décor and snowmen.

Some other Christmas items that I would recommend are items from DM Merchandising, candles, clothing, jewelry, Snoozies socks, anything with snowmen on it, scarves and gloves. Our Christmas décor is selling less than it used to; I am noticing that the younger generation prefer minimal items in their homes for décor. Love your newsletter!

— Diane Honsberger, Manager, Volunteers/Gift Shop, Mercy Health, St. Anne Hospital Gift Shop, Toledo OH. 8/23/19

We were also looking for a new candle line and decided to start carrying the Swan Creek Candle line. The sales representative helped us determine the best-selling scents and sizes. We chose to start with 12 scents in the 12 oz vintage glass containers and purchased the basket displayer to show 16 of the sample-size glass containers (tiny jar with lid). We put them out and customers were amazed by how strong the fragrances were when you opened the lids. We sold so many the first 4 days we placed a reorder of both the sample size jars ($6.99 retail) and the 12 oz jars ($16.99). I think the combination of the great fragrance, cute container and the great retail prices make this line a winner. We have been looking to make a change for quite some time from Woodwick and the price increase and move to in-house sales sealed the deal for us.

— Anne Sutton, Cincinnati Children’s Hospital Gift Shop, Cincinnati, OH. 8/19

PROMOTIONS

QUICKCHARGE POS
QUICKCHARGE POS provides all of the point of sale features you need

in an easy-to-use solution with automated payroll deduction capabilities and reliable customer support.
Transitioning from your current POS system is fast, easy, and affordable.
800-348-5545  •  www.mmhayes.com/giftshopPOS


SNOOZIES
See our exciting 2019 Spring collection of foot coverings!
What’s the most important reason to stock and sell Snoozies®
in your hospital gift shop? Because they simply sell like crazy!

Soft, comfy, warm, and simply adorable.
More colors and more new styles – the largest spring selection ever!
Check out our Opportunity Buys for great discounted deals.
252-650-7000 ext 206 or 210  •  www.snoozies.com


High-quality, inexpensive CELL PHONE ACCESSORIES!
Fast moving point of sale items with over 125% ROI!

Risk-free 90-day money back guarantee on all products.
No minimums and FREE shipping on orders over $100.
FREE acrylic display with kit purchase. PPP Member
888-317-0154  •  chris@SmashDiscount.com


ANDREW DISTRIBUTION for MAGAZINES & PAPERBACK BOOKS
For Hospital Gift Shops! Crossword Puzzles! Cell Phone Accessories!
Largest Percent Discounts!
Customize and change orders anytime!
Receive credit on all unsold magazines. Huge Magazine Selections!
708-410-2400  •  www.AndrewDistribution.com

© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | September 25, 2019 💮

CINDY’S NEWSLETTER

for

HOSPITAL GIFT SHOP MANAGERS

 SEPTEMBER 25, 2019 

Cindy’s Newsletter provides managers an opportunity to exchange success stories and share thoughts on industry hot topics. We report on breaking news, product trends, survey studies, business tips and other articles that give valuable insight into the market dynamics that affect hospital gift shops. There are over 3,000 hospital gift shop managers presently benefiting from the information in Cindy’s Newsletter. 

JOIN THE DISCUSSION! 

Submit a tip, hot seller, question, or answer to cindy@cindyjonesassociates.com. Include the # of beds in your posts. While we try to keep the content at a reasonably advanced level, we occasionally post items for folks newer to hospital gift shops.


October Action Plan

Start your holiday event planning now before the madness begins!

  • October 16: National Bosses’ Day. Create a display of desk accessories, candy and flowers.
  • October 19: Sweetest Day is always held the third Saturday in October. Set up a display with cards, gifts, candy, and flowers. Sweetest Day is a strong holiday in the northeast and central states.
  • Halloween is just 36 days away!
  • Train cashiers your procedures to follow when a shoplifter is spotted.
  • Order bag and wrap supplies for the holidays. Assign someone to restock the register area from now to December 25.
  • Remember, credit cards sales will account for about 40% of your total sales.
  • Be the first to say, “Hello! Good to see you!” Smile at everyone you meet.
  • Set and post sales goals for October, November and December, since this quarter should represent some 40-50% of your annual retail sales. This will motivate everyone to do and be his or her best during this busy period.
  • Meet with your flower vendor to ensure that your cooler will be well stocked with holiday plants and flowers throughout November and December.
  • Begin promoting gift certificates as co-worker holiday gifts in the hospital newsletter and at the cashier counter.
  • Plan, write and submit holiday merchandise news/features to the hospital’s newsletter. (Plan to feature something in each issue to keep your shop “top of mind” during the holiday season.)
  • Plan holiday displays for the next eight weeks.
  • All Halloween merchandise should be on display in the shop by the first of October.

…. see the rest of October and action items for all year in the Twelve Month Action Plan


JOB OPENINGS

Gift Shop Manager
Hannibal Regional Hospital, Hannibal, MO
Under the day-to-day supervision of the Director–Guest and Volunteer Services and in conjunction with the Auxiliary Board, the Gift Shop Manager is responsible for the retail operations, volunteer training and oversight of the gift shop. View more…

Gift Shop Manager
Houston Methodist Hospital, Houston, TX
At Houston Methodist, the Manager Gift Shop position is responsible for managing the Gift Shop staff and daily operations, providing oversight to ensure high quality, retail services over all retail locations and offices.  This is accomplished by working with the Gift Shop director and Auxiliary Board to execute a strategic and operational plan and generate revenue that supports the Auxiliary vision. View more…

Gift Shop Supervisor
SCL Health, Butte, MT
Establish gift shop budget, accountability for variances with actual results. As a Gift Shop Supervisor you need to know how to: You know how to move fast. View more…


Tools and Step-by-Step Guides
for
Gift Shop Managers

How to Conduct A Physical Inventory
Benchmarks for Hospital Gift Shops
How To Implement an Employee Payroll Deduction System
12-Month Action Plan for Hospital Gift Shop Managers & Buyers

Available for immediate download!

Miles Gift Shop Closes as Hospital League Shifts Focus

September 20, 2019
Lincoln County News

The Miles Memorial Hospital League closed its gift shop at LincolnHealth’s Miles Campus in Damariscotta, ME, on Friday, Sept. 13, as the charity examines its current operations and future goals.

Marva Nesbit, president of the Miles Memorial Hospital League Board of Directors, said that after lengthy and difficult discussions, the board voted unanimously to close the gift shop a few weeks ago.

Nesbit met with James Donovan, president and CEO of LincolnHealth, and Cindy Wade, regional chief Donovan said by email that the hospital has “just started the planning process to determine what might be possible for the future of the gift shop.” He said he does not have any details yet.

A statement from Nesbit and the hospital league’s board says “the unexpected resignation of a valued and talented assistant manager” and the sale of the league’s large storage barn at the corner of Pond Road and West Hamlet Road in Newcastle presented an “opportunity to take a step back and look at the future of our organization.” Read more – Miles Gift Shop Closes as Hospital League Shifts Focus…


Hallmark Opens Inside Renown Regional Medical Center

September 13, 2019

Renown Health has partnered with Hallmark Cards, Inc. to open a Hallmark Gold Crown store inside its main Renown Regional Medical Center campus on Mill Street.

Renown owns and operates the business “in an effort to provide patients and visiting families with meaningful gifts, heartfelt tokens and comforts of home.” According to Renown, it’s the first hospital in America to self-operate a Hallmark Gold Crown store.

“We’re proud to create a space where patients and their families can find gifts that foster a deep level of connection,” Renown Regional Medical Center Vice President and CEO Erik Olson said in a statement. “The new Hallmark Gold Crown complements the existing offerings in the Shops at Renown and removes an element of stress from our visiting families by providing expressions of support onsite.

The store offers more than 500 greeting cards and Hallmark Keepsake Ornaments, among other gift items. It offers unique products, gourmet food and books. There is also a curated collection of gifts from Vera Bradley, Willow Tree, Jim Shore, and Michel Design Works. Full article Hallmark Opens Inside Renown Regional Medical Center…


Snoozies

SPONSOR

SNOOZIES


What’s the most important reason

to stock and sell Snoozies in your
hospital gift shop?

THEY SIMPLY SELL LIKE CRAZY!
252-650-7000 ext 206 or 210
snoozies.com


Bounty Auxiliary Adds Online to BMH Gift Shop

September 12, 2019
The Daily Times

Suppose you’re on a fishing trip in Alaska, or it’s snowing like crazy in the foothills so you’re homebound. Meanwhile you learn a relative or friend is bedridden at Blount Memorial and you want do something to brighten their day, but you can’t get to the hospital. The Blount Memorial Auxiliary gift shop has just the answer for that. The auxiliary has initiated an online gift shop service that is available 24/7 anywhere the internet can reach.

The new online gift shop is accessible through the hospital’s homepage and is the result of a recent partnership with California-based Hospital Gift Shop. It’s the largest network of online health care shops with 750 direct hospital partners in the United States and Canada. Friends and family members can use this tool to easily send everything from flowers and get-well cards to balloons and gifts for a new baby to Blount Memorial patients.

“It’s really a chance to brighten a patient’s day,” said Blount Memorial director of Volunteer Services Connie Slingluff. “All gifts are delivered to the patient’s bedside, and many can be done the same day, including on weekends and holidays. If the patient goes home before the gift is delivered, we can make sure it gets to their home for them,” she said.

“It’s a great, handy way to let patients know you care, that you’re hoping for their speedy recovery or just that you’re simply thinking about them.” The Blount Memorial Auxiliary is made up of more than 250 active volunteers who donate more than 55,000 combined hours of their time each year to the hospital, making them a crucial part of the Blount Memorial team.

Every cent raised by the auxiliary through vending machine sales, fundraisers and sales at the hospital gift shop — including the new online gift shop — is donated back to the hospital or its entities. On Aug. 26, the auxiliary continued its tradition of giving back to Blount Memorial Hospital with a donation of $131,921.

Special deliveries

Through the online service, healthy commerce.com, the auxiliary can provide gifts such as edible arrangements prepared in Knoxville and delivered to patients at BMH. The gift shop in the hospital doesn’t have the capacity or equipment for that. Flowers ordered online are prepared and delivered by local florists.

“If you order online and the florist comes over here and tries to deliver, and say you were a patient and you’re not still here, it will go right back to the florist and the florist will take it to your house. That’s really nice. The customer service part is great,” Slingluff said. She’d been looking into adding the internet service for a while. “Lots of hospitals are partnering with this online gift shop. I network with all the gift shop managers in Knoxville and in East Tennessee. We share information,” Slingluff said.

She learned that BMH could benefit if the auxiliary expanded its offerings with an online service. “I went online and Blount Memorial was there, but because we weren’t affiliated we weren’t getting a percentage. I was looking for ways to increase our money so we could buy more patient items for the gift shop.” Now online is part of the Blount Memorial Auxiliary’s contribution to BMH, an added benefit for patients and their loved ones as well as to the hospital’s bottom line. There could be more to come, maybe online access to items at the hospital gift shop, but not just yet. “We’ll take baby steps. Maybe later on we’ll have something online that’s in the shop, be we’ve got to get this going first,” Slingluff said. Full article Bounty Auxiliary Adds Online to BMH Gift Shop…


August Retail Sale Grew 4.1% Over the Last Year But New Tariffs Present ‘Downside Risk’

September 13, 2019
National Retail Federation

Retail sales were up 0.4 percent in August seasonally adjusted from July and up 4.6 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. “While consumer attitudes about the economy indicate some retreating optimism, the bottom line is that consumer spending remained resilient in August and continued to be a key contributor to U.S. economic growth,” NRF Chief Economist Jack Kleinhenz said. Read moreAugust Retail Sale Grew 4.1% Over the Last Year But New Tariffs Present ‘Downside Risk


Maggie’s Gift Shop at UM SRH in Easton Completes Renovation

September 11, 2019
The Star

Maggie’s Gift Shop in University of Maryland Shore Medical Center at Easton reopened Friday, Sept. 6, following a complete renovation and reorganization which lasted several months. The grand reopening event included a ribbon-cutting and remarks by UM SRH President and CEO Ken Kozel and Memorial Hospital at Easton Auxiliary President Liz Hannegan, as well as a round of applause for all those who worked on the redesign and renovation, including staff from Facilities Management and Environmental Services and shop volunteers.

The gift shop is an essential resource for hospital visitors and staff. Through its sales and the dedication of Easton Auxiliary volunteers, the shop raises thousands of dollars each year to benefit patient care and services, not only at UM Shore Medical Center at Easton, but also at Shore Emergency Center at Queenstown and the Cancer Center at UM SRH. Read moreMaggie’s Gift Shop at UM SRH in Easton Completes Renovation…


Americans Love Their Pets
Products for pets are big business. Make them part of your inventory twelve months a year!


The 10/10 System
Greet all customers once they are in the shop for 10 seconds or 10 feet in from the door. This greeting makes the customer feel good and the potential shoplifter very nervous.


DISCUSSION


CBD OIL

Q. I would like to know if any hospital gift shops here in Arizona or other states are currently selling CBD products? If so, what was your process to obtain approval from administration? Were there any barriers that you faced or guidelines that needed to be followed? If you were able to carry CBD products what company do you buy from and what products are you successful with? I appreciate any feedback or advice you may have.Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/8/19.  +: It seems that CBD Oil is all the rage right now. I am wondering if anybody has stocked it in their Gift Shop? If so, how are the sales? Jodi Babineau, Lakeview Medical Center, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/17/19

Our Senior Leaders would not allow us to sell CBD oil in our gift shop. Our Employee Health Nurse Practitioner agreed with their decision. We sent out a request on the SHVL list serve website and there was an overwhelming response from other hospitals that they were not allowed to sell it in their gift shops also for many of the reasons that Connie Slingluff listed in her response.

—Cindy Fox, CAVS, Director of Volunteer Services, Maury Regional Medical Center, Columbia, TN. 9/18/19

Interestingly enough I am able to sell a full line of herbal tinctures, tea’s, and salves in our mini apothecary section and our hospital is pretty progressive in thought when it comes to a holistic approach to healing. We offer Aromatherapy, Reiki, meditation, yoga and even guided visualization to our patients. However when I approached admin about the potential for selling CBD’s in our shop it was denied. There are whole lot of folks that still need to be educated about how CBD’s work and those same folks still group this in with illegal substance. I find that sometimes what’s “on trend” at the trade show’s may not be “on trend” in my area and I need to keep this in mind when I purchase. For example; unicorns, sloths, llamas, and narwhals just do not work for me!

— Colleen DeSimone, Gift Shop Coordinator, Orange Regional Medical Center Gift Shop, Middletown, NY 381 beds. 9/13/19

With approval from Administration beforehand, I purchased Twine CBD oil in Atlanta at the Link2Sales Showroom. In fact, Link developed the product. However, I put it out and it got downed by the medical doctors doing the drug testing and the pharmacy so I am discontinuing it. It is selling all over our community. I am not a medical expert and our gift shop does not need to be seen as controversial so it is not for us right now. The problem is that in companies where they do drug testing, there is an issue with CBD oil causing them to fail drug test. I sold out of the cream first and am on the last of the oil.

Connie Slingluff, CDVS, Director of Volunteer Services, Blount Memorial Hospital, Maryville, TN. 8/17/19  


BREAST CANCER PINS

Annaleece offers a nice breast cancer pin with Swarovski elements that are very elegant and classy, which retails at $42.50. If that is too expensive, Kelli’s Gift Shop Supplier has a nice option that retails under $5.00. — Bev Craig, Providence AK Gift Shop, Anchorage, AK. 10/16/19


EIGHT QUESTIONS

I would like to know everyone’s staffing model? (I’m the paid Manager, three part-time staff, and ten volunteers. My three PT staff works in the shop full-time basically and fills in for absent volunteer openings. I do not have an assistant so I handle all the buying, merchandising and the basic bookkeeping excluding the paying of invoices.) How much storage space in your shop is allocated to store merchandise? (I have several small storage rooms and my office is used as one as well). What is the square footage of your gift shop’s selling space? (Ours is about 450 sq ft) What is your annual sales volume? (We do roughly around $300,000 to $390,000 annually). What is your average price points on merchandise? (We have mid to high-end prices) What type of high-end merchandise is carried in your gift shop? Do you ever get complaints on your prices? (Sometimes we get complaints about our prices being too high but we have always set the standard on our merchandise. We sometimes like to consider our gift shop as a small boutique.) How much does your shop’s net profits donate to your hospital annually? (We donate over $100,000 annually.) LaDonna Kelley, Gift Shop Manager @CHRISTUS Mother Frances Hospital-Tyler, Texas. 450 bed hospital. 9/5/19

I am the volunteer manager/buyer for the shop.  We currently have 9 other volunteers, including one who does inventory and sales tracking and another who is shop treasurer. We have a small cupboard as well as three large drawers in the shop, which holds back-up for things currently in the shop.  Other merchandise, for the coming holidays etc. as well as decorations and additional display items or props are in a storage room in a building behind the hospital.  Although it’s lovely to have the space, it’s a trek when decorating and stocking for the holidays.  However, it does enable us to unpack and price merchandise as it comes in as we have more space there. The shop is about 100 sq. ft. We typically sell about $15,000 a year. Our average mark-up is between 2 and 2.4 times our cost.  Most of the items in the shop are under $20 but we do buy a few higher end items, especially around the holidays and try to have several really special gift items in the $50-$100 range.  They always sell. I have not heard any complaints about our prices. Those high-end gifts are Italian leather purses and wallets, home decor like wreaths, lanterns, and wall art, and silk scarves or wool ponchos. We donate somewhere around $10,000 a year to the hospital but it varies, depending on requests.  The rest stays in the bank to be used for buying additional merchandise or to fund other requests throughout the year, as needed.  —Sandy Oldfield, Coquille Valley Hospital, Coquille, OR. 19 beds. 10/16/19


EIGHT QUESTIONS WHO DETERMINES WHERE YOUR SHOP’S PROFITS GO? 

We request proposals from various departments by a certain date and then the board meets to discuss them.  Once we have decided on the ones we want to support, we put it to a vote at the auxiliary meeting.  We also have two scholarships for $2500 each, for hospital employees furthering their education and we work with Human Resources to review applications and select recipients. Some of this money comes from the Gift Shop and some from cookbook sales, scrub sales, bake sales etc.

We try to hold a training meeting for volunteers in the fall before the holidays to review policies, such as returns, and to brush up on procedures and field ideas.  We have a notebook in the shop for volunteers to record ideas, complaints, requests and for me to leave information about merchandise.  I also host a lunch or tea party once a year for all the volunteers to thank them for their hard work.  This is in addition to our Auxiliary Volunteer Luncheon which is put on by the hospital every spring.  They recognize the hours given by each volunteer with pins for our badges, and small gifts.  One volunteer of the year is chosen and given a plaque, pin and gift.  Thanks for all the wonderful ideas in your newsletter.  Almost every issue gives me a jump start on something new.  This is my response for the quarter.  — Sandy Oldfield, Coquille Valley Hospital, Coquille, OR. 19 beds. 10/16/19

Our gift shop makes an annual donation to the hospital from our proceeds. We select a date for our “shopping spree” donation meeting. Next we get a list of ‘requests’ from the hospital. Then we label individual gift bags for each ‘request’. Invite hospital employees who can speak about the need/benefit of each item requested. After volunteers have heard about each item we pass out play money – 1 five, 1 ten and 1 twenty. Volunteers vote by placing their money in the gift bag of their choice. They can place all of their money in one bag or divide it. The bag with the highest amount of money is the source of the donation to be given. Often the total amount we have to give is divided between a few items. The volunteers love having involvement in this fun way. The employees who come to present have a chance to connect with the shop volunteers and personally thank them. Toni Gildone, Gift Shop Manager and Volunteer Coordinator, Monadnock Community Hospital. 9/4/19

The profits from the gift shop and vending services (we stock and collect from all 19 vending machines in the hospital) are given to the Volunteer program. These profits along with proceeds from our outside vendor sales (held 6 times a year) are placed into the Volunteer bank account. A team of people including the Volunteer Services Director, Gift Shop Manager, Volunteer President, Committee Chairs for Projects (Vendor Sales) and Gift Shop/ Vending Services, and the Volunteer Vice President (head of Budget committee) meet to prepare a budget mid-year for the upcoming year. We have some standard items such as teen scholarships, employee scholarships, etc. that we fund year after year. Other requests from hospital departments are considered and then a proposed budget is set before the entire volunteer group for a vote. Angela Quinn| Cheer Corner Manager, UNC Lenoir Health Care, Kinston, NC. 8/18/19

Our shop has a board of volunteers who review the “wish list” from the hospital. Our board then meets with the hospital foundation members and together they determine where the money goes. If the foundation tells us about a special need in the hospital that is not on the list we will also consider their request. We have been handling it like that for 65 years and so far so good.— Linda Cloud, Manager, The Window Shop, Blodgett Hospital, Grand Rapids, MI. 7/14/19


HOSPITALGIFTSHOP[DOT]COM

Q. Our gift shops have struggled with our on-line presence and for a variety of reasons we do not accept online orders. We take over-the-phone orders and I would like to increase that business. We are considering partnering with hospitalgiftshop.com to provide on-line access to our customers. Does anyone have experience with hospitalgiftshop.com?Judi Stallings, Manager, Auxiliary Services, Gift Shops/Espresso Cafes. 8/8/19


We are just launching our online gift shop finally! I would like other shops to share their links and any tips or tricks to make it a success! I would also like do know if anyone has used the Demdeco link on their site or a company called Healthy Commerce?

Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/4/19


We are in the final stages of launching our new website through hospitalgiftshop.com. We are very excited to have it up and running. We have a web presence already, but the fees doubled in the past year. We like that we will still have a web presence, but we don’t have to do any of the work. Just sit back and collect our quarterly commissions. The process was fairly easy, and our marketing and IT Departments were very helpful accomplishing this mission. I highly recommend this service.

Eric Wininger, Manager, Reading Hospital Gift Shops, Tower Health. 700+ beds


POS SYSTEM: SQUARE

Q. I’m curious if anybody is using Square POS system? Does it give you the same options for reports and if it’s easy to track inventory as in Quick Books for example? Thank you for the newsletter. I always find lots of helpful information, new vendors and ideas from others. Sviatlana Masenzhuk, Gift Shop Manager, Vail Valley Medical Center, Vail, CO 49 beds. 8/19/19

We switched to Square two years ago and have been pleased with the program. For what we pay for it, we get accurate information and fast transactions. We have created some easy work arounds to get all the report information we need. Unfortunately, it does not do payroll deductions, so we still have a manual process there. The company is constantly updating, and responsive to requests.

— Karla Glanzman, Manager, Seattle Children’s, Seattle, WA. 340 beds. 8/13/19

We have NCR Counterpoint in our gift shop. We are in our 6th year with this product and are heading towards an upgrade before year end. The system is fairly user friendly (esp. for the older volunteers).

Angela Quinn| Cheer Corner Manager, UNC Lenoir Health Care, Kinston, NC  8/18/19


AUXILARIES

Q. I would like to know how many of you still have auxiliary’s, twigs, or other volunteer organization? We keep hearing that auxiliaries are disbanding. While we are small, we are able to contribute over $150,000 each year to our medical center. Sherry Miller, Gift Shop Coordinator Southeastern Ohio Regional Medical Center, Cambridge, OH. 177 beds


We still have an auxiliary of 240 members. Our Gift Shop alone donates approximately $30,000 to the hospital each year plus what is taken in from vendor sales. We have had a Flea Market for the past 35 years (a one-day sale with two weeks of setting up and pricing items donated by the community and a 50/50 raffle) but had to cancel this year due to the aging of our volunteers. This may take a toll on our numbers as many of our auxilians got their “hours” working at the Flea Market. Thank you so much for this newsletter, Cindy. We’ve gotten many good ideas from it.

Linda Hocking, Manager War Memorial Hospital Gift Shop, Sault Ste. Marie, MI, 85 beds


We have all volunteers in our store. I am the only paid staff as manager. We still have an Auxiliary but we are not as active as a few years ago. We hold fund raisers, a Holiday Bazaar, Rocker-thon, Support Fund and The Corner Store/gift shop. We are blessed with great volunteers that work well together and are very dedicated to their scheduled time. Since we no longer handle our big fund raiser, we are still able to donate back to the home between $50,000-$75,000 a year for the Agape Fund that assists residents whose money has been depleted. I enjoy the newsletter.

Alta S. Yoder, Manager of Gif t Shop and Auxiliary, Living Branches Retirement Community, Souderton Mennonite Homes, Souderton PA. 9/19


CANDLE LINE
Q. I am looking for a new candle line. Right now, I sell A Cheerful Giver, which has been good but I would like to try something different. I would love ideas. Thank youJodi Babineau, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/12/19

I have a candle recommendation for Jodi who is looking for a new candle vendor:  Swan Creek Candle Company or email info@swancreekwholesale.com.  I have carried several lines of candles in the past and this one outsells them all consistently.  Also, Stony Creek at Home, Inc. has some wonderful Christmas light up décor and snowmen. Some other Christmas items that I would recommend are items from DM Merchandising, candles, clothing, jewelry, Snoozies socks, anything with snowmen on it, scarves and gloves. Our christmas décor is selling less than it used to; I am noticing that the younger generation prefer minimal items in their homes for décor. Love your newsletter!

Diane Honsberger, Manager, Volunteers/Gift Shop, Mercy Health, St. Anne Hospital Gift Shop, Toledo OH. 8/23/19


We were also looking for a new candle line and decided to start carrying the Swan Creek Candle line. The sales representative helped us determine the best-selling scents and sizes. We chose to start with 12 scents in the 12 oz. vintage glass containers and purchased the basket displayer to show 16 of the sample-size glass containers (tiny jar with lid). We put them out and customers were amazed by how strong the fragrances were when you opened the lids. We sold so many the first 4 days we placed a reorder of both the sample size jars ($6.99 retail) and the 12oz jars ($16.99). I think the combination of the great fragrance, cute container and the great retail prices make this line a winner. We have been looking to make a change for quite some time from Woodwick and the price increase and move to in-house sales sealed the deal for us.

Anne Sutton, Cincinnati Children’s Hospital Gift Shop, Cincinnati, OH. 8/19


TWO SUCCESSFUL IDEAS


I am still very new at managing our gift shop. These are two things that I have had success with:

  • I have a volunteer who has a flair for displays come in for special holidays displays. I have her come in and do themed displays in the shop to draw attention to the store and get people browsing. This has increased sales. Hospital staff who have not previously been a patron of the store are now coming in regularly to see what’s new!
  • While time consuming, I have been taking pictures of the new products that come in. Then, once a month I send a house-wide email sharing what’s new in the gift shop for that month. I will add some commentary with the pictures.

Christina Blaskie, CPXP, Manager, Patient Experience, Volunteers, Gift Shop, Community Health, LaGrange, IN. Beds 25. 8/17/19

PROMOTIONS

QUICKCHARGE POS
QUICKCHARGE POS provides all of the point of sale features you need

in an easy-to-use solution with automated payroll deduction capabilities and reliable customer support.
Transitioning from your current POS system is fast, easy, and affordable.
800-348-5545  •  www.mmhayes.com/giftshopPOS


SNOOZIES
See our exciting 2019 Spring collection of foot coverings!
What’s the most important reason to stock and sell Snoozies®
in your hospital gift shop? Because they simply sell like crazy!

Soft, comfy, warm, and simply adorable.
More colors and more new styles – the largest spring selection ever!
Check out our Opportunity Buys for great discounted deals.
252-650-7000 ext 206 or 210  •  www.snoozies.com


High-quality, inexpensive CELL PHONE ACCESSORIES!
Fast moving point of sale items with over 125% ROI!

Risk-free 90-day money back guarantee on all products.
No minimums and FREE shipping on orders over $100.
FREE acrylic display with kit purchase. PPP Member
888-317-0154  •  chris@SmashDiscount.com


ANDREW DISTRIBUTION for MAGAZINES & PAPERBACK BOOKS
For Hospital Gift Shops! Crossword Puzzles! Cell Phone Accessories!
Largest Percent Discounts!
Customize and change orders anytime!
Receive credit on all unsold magazines. Huge Magazine Selections!
708-410-2400  •  www.AndrewDistribution.com

© Cindy Jones Associates, 2020. COPYRIGHT PROTECTED. Redistribution, copying, reselling, re-renting, or republishing is STRICTLY PROHIBITED. Cindy’s Newsletter may not to be forwarded, redistributed, reproduced, reprinted, or posted online without prior permission from Cindy Jones Associates. Subscribers may share one issue with a fellow manager. Thereafter, the manager may subscribe here to receive future issues.

Cindy’s Newsletter for Gift Shop Managers | September 11, 2019 💮

CINDY’S NEWSLETTER

for

HOSPITAL GIFT SHOP MANAGERS

 SEPTEMBER 11, 2019 

Cindy’s Newsletter provides managers an opportunity to exchange success stories and share thoughts on industry hot topics. We report on breaking news, product trends, survey studies, business tips and other articles that give valuable insight into the market dynamics that affect hospital gift shops. There are over 3,000 hospital gift shop managers presently benefiting from the information in Cindy’s Newsletter. 

JOIN THE DISCUSSION!   

Submit a tip, hot seller, question, or answer to cindy@cindyjonesassociates.com. Include the # of beds in your posts. While we try to keep the content at a reasonably advanced level, we occasionally post items for folks newer to hospital gift shops.


CALENDAR


September 13-16, 2019

51st Annual Conference & Exposition for the Assoc for Health Care Volunteer Resource Professionals (AHVRP) at the Hyatt Regency in Dallas, TX. 

Retail Mathematics [Concurrent Session]

Sunday 11:30 am – 12:30 pm

Presented by Mary O’Brien, UnityPoint Health, Sioux City, Iowa

Learn the essential concepts, practices and procedures for successful retail operations. The focus would be on mathematical concepts and their relationships to the many factors involved in achieving a profitable retail business. A foundation would be provided and easily applied to any retail business.


September 15-17, 2019

Minnesota Association of Healthcare Volunteer Conference (MAHV) 2019 Annual Conference at the Arrowwood Lodge at Brainerd Lakes, Baxter, MN. 

Gift Shop Successes: Celebrate Big and Small [Breakout Session]

Tuesday 8:30 am – 9:30 am

Presented by Deb Anderson of St. Joseph’s Medical Center and Janene Riedemann of St. Cloud Hospital

Join the leaders of the MN Health Care Gift Shop Association for a facilitated discussion and networking session. The workshop will highlight best practices for gift shops of all sizes. We’ll discuss best sellers, display ideas, marketing tactics, and take the Gift Shop challenge quiz! Presenters Deb Anderson and Janene Riedeman will not only share what they’ve learned, but will engage the audience in the session in a fun and entertaining learning style. Bring one (or more) of your shop’s best-selling items to showcase, including contact info for the vendor you purchase from.

enlightened

Where are you going next? Send us your state’s upcoming conference dates!  


Thanks to all of you who emailed your appreciation and gratitude for this Newsletter. It’s good to know that the information is helpful. Preparing the Newsletter is always a priority in my schedule. You can help make it even more valuable by contributing the names of product lines that are selling well for you. Be sure to provide the company phone number and web address. 


Recognition
An unknown author wrote “The deepest craving in man’s soul is his desire to be appreciated and recognized.” Don’t you want to be told when you’re doing something right? Aren’t we all suckers at heart for a bit of praise? Sometimes, all it takes is a bit recognition and encouragement.


Let’s Set Goals and Create an Action Plan

I hope you have all have had a great summer! The weather here in Michigan was wonderful, I played lots of golf, we traveled, we threw a few big parties, and, now, here it is fall! Time now for me/us to buckle down, set goals and make our plans for a busy, productive and successful season.

  • Ensure that shop hours are consistently maintained.
  • Discuss the importance of checking in, pricing and restocking merchandise in a timely way throughout October, November and December.
  • Encourage buyers to think in terms of “total shop success” instead of just their own category and turf. Working in harmony as a team will produce profitable results for your gift shop.
  • All summer merchandise goes on clearance.
  • Change window or in-store displays every 3-4 weeks.
  • Integrate cross-merchandising into displays.
  • Begin displaying higher-priced holiday merchandise and Christmas collectibles.
  • The Jewish New Year, Rosh Hashanah 2019 will begin the evening of Sunday, September 29 and ends the evening of Tuesday, October 11.
  • Begin displaying Halloween merchandise.
  • Order and display next year’s calendars and datebooks.
  • Mark down slow selling merchandise to acquire space for just-arrived items.
  • Request that all staff and volunteers indicate when they will be out of town during the holidays.  Ensure that their job responsibilities are covered while they are gone.
  • Present a short training session on proper phone etiquette, “What Should I Say?”

Why gift shops need a POS system

Why do you need one? Most importantly, so you can generate reports that will provide you with valuable information for decision making; what’s selling, what’s not selling, stock levels, what departments are selling fastest, what needs to be reordered, when to take markdowns, etc.

– Look for affordable 24/7 support

– Try a free test of the software

– Don’t choose solely on others’ recommendations. It may not be right for your shop.

– Evaluate all the pros and cons

– List the features you need and want

POS systems can generate automatic purchase orders for items that should never be out of stock, such as candles, candy, etc. Do your homework, evaluate your needs and establish a budget.


Snoozies

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to stock and sell Snoozies in your
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What Makes a Hospital Gift Shop a Destination?

What makes a hospital gift shop a destination…its appearance, pricing, sales staff, environment, selection and assortment of inventory, and let’s not forget location, location, location in the hospital! All of these factors combine to make your shop both a convenient shop for some customers and a destination for others to enjoy. So, what specifically will bring people into your gift shop?

Here are a few tips to increase curb appeal (so to speak) and recognition. These suggestions address the appearance of the outside of your gift shop.

  • Make sure there is good wayfinding signage so customers can find the shop.
  • Add flowers and balloons by your entrance to attract attention
  • Make sure windows are clean and sparkling. Dust before the gift shop opens.
  • Make sure the shop smells good. A ‘used-book’ gift shop that smells like old books is fine but not a hospital gift shop.

Remember, the end goal is not just getting your gift shop noticed, but it’s selling your merchandise. Keep in mind that most shoppers today are looking for the unique. Offer something the “other guy” doesn’t to add value to your merchandise. An on-line survey asked customers why they made an on-line purchase rather than in-gift shop. The number one response was to purchase unique items.  Next was convenience and third was price. You may offer superior customer service, a great front entrance location, and a friendly staff, but your merchandise also needs to boast some truly unique items.


Does your Merchandise Excite Your Customer?

There’s more to maintaining inventory than simply buying new products and goods. Like illusionists who devise new tricks to thrill their audiences, hospital gift shop managers must continually experiment with the magic of their merchandise mix – adding new lines to engage and excite sales while ruthlessly dropping or shifting other lines to titillate the jaded sensibilities of their customers (hospital employees).


October is Breast Cancer Awareness Month

By Roxie Campbell

Now is the time to be planning your product and displays to support Breast Cancer events in your hospital. Many hospital groups plan special walks and events during October. A feature table with a pink theme and specialty items for Breast Cancer patients is a must for October. Most hospitals have a breast cancer program they support. I have also done a fundraising event for the month and donated the funds to the hospital’s breast cancer charity. One that was especially successful was “Add On For Breast Cancer”. The customer could add monetary increments to their purchases for the donation. Most rounded up to the even dollar.  It was surprising to see how that total added up at the end of the month. In the past I have purchased these items to support this cause:

  • Novelty socks with the pink ribbon motif. It’s a great item for any patient going through treatment or simply hospital staff wanting to call attention to cancer events
  • Hydration items such as water bottles are a great item for organized breast cancer walks and events
  • Caps and tee-shirts
  • Novelty jewelry
  • Anything “pink” can also be used in the display to make a statement.

Roxie R. Campbell, Specialty Retail Consultant, Roxie and Company, LLC. roxie@RoxieandCompany.com 713-417-2207


Order Now for Men’s Gift Giving!

From a buyer, “It’s really hard to find men’s gifts that sell! Customers will ask if we have any men’s gifts and when we ask what they are looking for, they really can’t tell me. This is an ongoing challenge!  Guys just don’t like “stuff” as much as women do!” Here are two ideas to start with: pro or collegiate paraphernalia from Jenkins Enterprises and American Expedition 800-205-4332. They carry items that are masculine and tasteful and are nicely packaged and easy to display!

 

A few more things that have had some success are barbecue tools, aprons, wall clocks, auto tag frames, travel mugs, etc. A good vendor is Don Mark for flashlights, work lights, digital tire gauges, roadside emergency kits, aluminum wallets, golfers tools and ‘7 in 1’ pocket screwdrivers, extendable back scratchers and magnifying glasses. A top seller for men is Joey Series by Outback Flashlights.  It has a super-strong magnet in the base which allows the user to see under the hood of a car.  It will also attach to a car and flash either red or white light to let traffic passing by know that there is a vehicle on the shoulder.



A problem is a chance for you to do your best!


Return Policy for the Holidays

Have a return policy in place before the holidays or your poor cashiers will have a lot of frustrations. Be sure to publicize it. It should be visibly posted in your shop. Train your sales staff to get in the habit of referring to the return policy when finalizing a sale.


And for items on sale that are exceptions to your return policy, cashiers should state to the customer, “And you know that these sale items can’t be returned?” One proactive sentence can significantly cut down on the number of returns you have to deal with.


Train staff/volunteers to handle returns. Training them will be easy if you have a clear, written-out return policy. Then it’s just a matter of going over it with staff and showing them how to do the return process. 
Keep a calm and friendly demeanor.

People are not normally cheerful when they’re making store returns. They may even be rude, obnoxious and foul-mouthed. It’s imperative that staff be trained not to respond in kind and to remain calm and friendly throughout the return process.


Pricing Guidelines

From Cindy


Be sure to take a higher markup when an item warrants it.

Gifts, toys, apparel, stationery, plush, infant and accessory items

Double the price and add 6 -10% for shipping

Formula: Cost x 2.4

Jewelry

Take a 60 – 70% mark-up

Formula: Cost x 2.6 or more

Sundries

Take a 30 – 35% mark-up

Formula: Cost x 1.4

Flowers

Take a 33 – 35% mark-up

Formula: Cost x 1.54

Candy

Take a 33+ % mark-up**

Formula: Cost x 1.5

** A 33% mark-up refers to an average for your over-all candy assortment total. This assumes candy bars are priced at 50 – 55¢. Specialty candy can take a higher mark-on.


Start Planning for Annual Performance Reviews Now!

By Kourtney Whitehead


“I just love working on my performance review,” said nobody ever!
Unfortunately, most performance review seasons start in the fall. Before you know it, you will be tasked with drawing up a list of the things you’ve accomplished this year. And while it’s tedious and can even feel like a waste of your time, you can use the review as a tool to help you measure if you are making progress on the things that matter most to you.
Your boss wants to know what you accomplished for them, but you need to know how much you care about what you worked on.

Are you addressing the problems you want to impact?

Are you learning things that are meaningful to you?

Are you using your talents fully?

Who are you helping with your work and does that align with your values?


Take the time to capture a well-rounded view of what you accomplished this year. Reflect on this year and note what you are most proud of and where you have regrets, if any.


Goal-setting season is just around the corner

If you remain aware, and anchor your fall in reflection and soul-searching, you will enter goal-setting season with a fresh perspective.The winter, January in particular, is the most popular time for launching new goals. But in the past, you may have been too distracted during the fall to effectively evaluate what you really want next. Don’t let that happen this year. Don’t find yourself in December wondering how you can shake things up and then choosing some arbitrary goal in January.  It takes time to observe your life and it takes time to let ideas grow. Commit to spending the fall in assessment mode and you will naturally attract inspiration about where to direct your talents next.


Kourtney Whitehead
is a career expert and author of Working Whole. You can learn more about her work at Simply Service.


DISCUSSION


EIGHT QUESTIONS

I would like to know everyone’s staffing model? (I’m the paid Manager, three part-time staff, and ten volunteers. My three PT staff works in the shop full-time basically and fills in for absent volunteer openings. I do not have an assistant so I handle all the buying, merchandising and the basic bookkeeping excluding the paying of invoices.)

How much storage space in your shop is allocated to store merchandise? (I have several small storage rooms and my office is used as one as well)

What is the square footage of your gift shop’s selling space? (Ours is about 450 sq ft)

What is your annual sales volume? (We do roughly around $300,000 to $390,000 annually)

What is your average price points on merchandise? (We have mid to high-end prices)

What type of high-end merchandise is carried in your gift shop?

Do you ever get complaints on your prices? (Sometimes we get complaints about our prices being too high but we have always set the standard on our merchandise. We sometimes like to consider our gift shop as a small boutique.)

How much does your shop’s net profits donate to your hospital annually? (We donate over $100,000 annually.)  LaDonna Kelley, Gift Shop Manager @CHRISTUS Mother Frances Hospital-Tyler, Texas. 450 bed hospital. 9/5/19


Who Determines where your SHOP’S profits go?


Our gift shop makes an annual donation to the hospital from our proceeds. We select a date for our “shopping spree” donation meeting. Next we get a list of ‘requests’ from the hospital. Then we label individual gift bags for each ‘request’. Invite hospital employees who can speak about the need/benefit of each item requested. After volunteers have heard about each item we pass out play money – 1 five, 1 ten and 1 twenty. Volunteers vote by placing their money in the gift bag of their choice. They can place all of their money in one bag or divide it. The bag with the highest amount of money is the source of the donation to be given. Often the total amount we have to give is divided between a few items. The volunteers love having involvement in this fun way. The employees who come to present have a chance to connect with the shop volunteers and personally thank them.
Toni Gildone, Gift Shop Manager and Volunteer Coordinator, Monadnock Community Hospital. 9/4/19


The profits from the gift shop and vending services (we stock and collect from all 19 vending machines in the hospital) are given to the Volunteer program. These profits along with proceeds from our outside vendor sales (held 6 times a year) are placed into the Volunteer bank account. A team of people including the Volunteer Services Director, Gift Shop Manager, Volunteer President, Committee Chairs for Projects (Vendor Sales) and Gift Shop/ Vending Services, and the Volunteer Vice President (head of Budget committee) meet to prepare a budget mid-year for the upcoming year. We have some standard items such as teen scholarships, employee scholarships, etc. that we fund year after year. Other requests from hospital departments are considered and then a proposed budget is set before the entire volunteer group for a vote.
Angela Quinn| Cheer Corner Manager, UNC Lenoir Health Care, Kinston, NC. 8/18/19


Our shop has a board of volunteers who review the “wish list” from the hospital. Our board then meets with the hospital foundation members and together they determine where the money goes. If the foundation tells us about a special need in the hospital that is not on the list we will also consider their request. We have been handling it like that for 65 years and so far so good.
— Linda Cloud, Manager, The Window Shop, Blodgett Hospital, Grand Rapids, MI. 7/14/19


VOLUNTEER RECOGNITION IDEAS


Q.
How do you recognize a volunteer’s high level of volunteer hours (such as 500, 1000, 1500, 2000, 2500 – other than with the usual volunteer recognition luncheon plus a generic token gift? Thank you!
 Anne Trocano, Twig Gift Shop Committee Chair/Co-buyer, Rochester General Hospital, Rochester, NY. 530 beds.  6/11/19

We mail a computer-created card with photos of our volunteers to gift shop volunteers three times a year thanking them for their time and letting them know their $$ cumulative register total in sales and what that means in profit towards our pledge. We do this right before we give our donation so when they are present for the check presentation at our luncheon they know EXACTLY how they contributed. It gives them a sense of accomplishment and maybe the necessary pat on the back they didn’t know they needed. — St. Joseph Gift. 8/17/19


Our volunteer recognition luncheon is held each June. I plan each event around a theme. This year I was honoring our blue-ribbon volunteers (all of our volunteers are blue ribbon!) So, it was a county fair theme. Name tags were in the shape of blue ribbons, carnival type games were set up around the venue with silly little prizes to win, the menu was county fair food, and there was live music with a sing-long. Some volunteers couldn’t resist jumping up and dancing! Door prizes were raffled off pies and cakes baked and donated by many hospital employees. It was a lot of fun!  
Thank you so much for the newsletter. It is invaluable at keeping us all connected and focused on the cause! Toni Gildone, Gift Shop Manager and Volunteer Coordinator, Monadnock Community Hospital. 9/4/19


Our hospital gives each of the volunteers a small gift of some sort for Volunteer Week
A MN shop manager

We have purchased gifts for the volunteers. One of their favorite gifts in the past was an insulated lunch tote (the kind that holds a six pack of drinks). They also LOVE tote bags of most any kind.

Our Volunteer Services Director holds a Volunteer Appreciation Brunch and gives a hospital logo gift or something with “Volunteer” imprinted. We give all hospital volunteers a 25% OFF discount all week.

I send each Gift Shop Volunteer a $5.00 Gift Shop Gift Certificate to their home. This seems appreciated since most of them do a lot of their shopping in our shop. Many of us do not have budgets that would allow us to spend $6-8 for a gift for each volunteer. Midland, MS  — 7/11/19


HOSPITALGIFTSHOP[DOT]COM


Q.
Our gift shops have struggled with our on-line presence and for a variety of reasons we do not accept online orders. We take over-the-phone orders and I would like to increase that business. We are considering partnering with hospitalgiftshop.com to provide on-line access to our customers. Does anyone have experience with hospitalgiftshop.com?
Judi Stallings, Manager, Auxiliary Services, Gift Shops/Espresso Cafes. 8/8/19


We are just launching our online gift shop finally! I would like other shops to share their links and any tips or tricks to make it a success! I would also like do know if anyone has used the Demdeco link on their site or a company called
Healthy Commerce?

Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/4/19


We are in the final stages of launching our new website through hospitalgiftshop.com. We are very excited to have it up and running. We have a web presence already, but the fees doubled in the past year. We like that we will still have a web presence, but we don’t have to do any of the work. Just sit back and collect our quarterly commissions. The process was fairly easy, and our marketing and IT Departments were very helpful accomplishing this mission. I highly recommend this service.

Eric Wininger, Manager, Reading Hospital Gift Shops, Tower Health. 700+ beds


GIFT CARDS


Q.
I have been asked to look into selling gift cards for other stores like Best Buy, restaurants, etc. Does anyone have any experience with these? If so, where do I go to find a vendor? Thank you.
Donna Sant, Retail Manager, Carle Hospital Gift shop, Urbana Il 350 beds, 8/1/19   
I would also like to know if anyone has purchased one of those gift card centers? If so, what company did you purchase from and what are the margins? Do you think it is successful or do you feel it competes with your business? Thank you for the feedback!   Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/4/19


For about two years we sold gift cards to Walmart, Target, and about 20 other stores and restaurants. We purchased them from Shop with Scrip.
It worked out great for a long while. We got a small discount on the gift cards, sold over $100,00 worth per year, and made about a 5% profit on average. The problems started because of payroll deduction. It was small, at first but we had a number of employees who would charge more than their paycheck could cover. We would then have to make special arrangements with them to get the rest of what they owed. Some paid us back, some did not. Sadly, it got to the point of a few bad apples would charge a few hundred dollars, and then quit. At that point it is nearly impossible to recoup that money. We had to change our policy that the gift cards could only be purchased via cash or credit card. Once that change occurred, we saw a 99% reduction in gift card sales.

Eric Wininger, Manager, Reading Hospital Gift Shops, Tower Health.700 beds. 8/19/19

Our VP wanted us to carry gift cards, so I found them through our Food Services vendor, Sodexo. A word of advice, if you have payroll deduction, do not let the employees put gift cards on payroll deduction. We just experienced a Christmas season which was dramatically affected by the sale of gift cards, especially Visa. Unfortunately, employees bought the Visa cards to go shopping at the mall instead of in our shop!!

Minerva Fox, Gift Shop Manager, Wake Forest Baptist Health, Winston-Salem, NC


POS SYSTEM: SQUARE


Q.
I’m curious if anybody is using Square POS system? Does it give you the same options for reports and if it’s easy to track inventory as in Quick Books for example? Thank you for the newsletter. I always find lots of helpful information, new vendors and ideas from others.
Sviatlana Masenzhuk, Gift Shop Manager, Vail Valley Medical Center, Vail, CO 49 beds. 8/19/19


We switched to Square two years ago and have been pleased with the program. For what we pay for it, we get accurate information and fast transactions. We have created some easy work arounds to get all the report information we need. Unfortunately, it does not do payroll deductions, so we still have a manual process there. The company is constantly updating, and responsive to requests.

— Karla Glanzman, Manager, Seattle Children’s, Seattle, WA. 340 beds. 8/13/19

We have NCR Counterpoint in our gift shop. We are in our 6th year with this product and are heading towards an upgrade before year end. The system is fairly user friendly (esp. for the older volunteers).

Angela Quinn| Cheer Corner Manager, UNC Lenoir Health Care, Kinston, NC  8/18/19


AUXILARIES


Q.
I would like to know how many of you still have auxiliary’s, twigs, or other volunteer organization? We keep hearing that auxiliaries are disbanding. While we are small, we are able to contribute over $150,000 each year to our medical center. Sherry Miller, Gift Shop Coordinator Southeastern Ohio Regional Medical Center, Cambridge, OH. 177 beds


We still have an auxiliary of 240 members. Our Gift Shop alone donates approximately $30,000 to the hospital each year plus what is taken in from vendor sales. We have had a Flea Market for the past 35 years (a one-day sale with two weeks of setting up and pricing items donated by the community and a 50/50 raffle) but had to cancel this year due to the aging of our volunteers. This may take a toll on our numbers as many of our auxilians got their “hours” working at the Flea Market. Thank you so much for this newsletter, Cindy. We’ve gotten many good ideas from it.

Linda Hocking, Manager War Memorial Hospital Gift Shop, Sault Ste. Marie, MI. 85 beds.


We have all volunteers in our store. I am the only paid staff as manager. We still have an Auxiliary but we are not as active as a few years ago. We hold fund raisers, a Holiday Bazaar, Rocker-thon, Support Fund and The Corner Store/gift shop. We are blessed with great volunteers that work well together and are very dedicated to their scheduled time. Since we no longer handle our big fund raiser, we are still able to donate back to the home between $50,000-$75,000 a year for the Agape Fund that assists residents whose money has been depleted. I enjoy the newsletter.

Alta S. Yoder, Manager of Gif t Shop and Auxiliary, Living Branches Retirement Community, Souderton Mennonite Homes, Souderton PA. 9/19


CANDLE LINE


Q.
I am looking for a new candle line. Right now, I sell A Cheerful Giver, which has been good but I would like to try something different. I would love ideas. Thank you
Jodi Babineau, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/12/19


I have a candle recommendation for Jodi who is looking for a new candle vendor:  Swan Creek Candle Company
 or email info@swancreekwholesale.com.  I have carried several lines of candles in the past and this one outsells them all consistently.  Also, Stony Creek at Home, Inc. has some wonderful Christmas light up décor and snowmen. 
Some other Christmas items that I would recommend are items from DM Merchandising, candles, clothing, jewelry, Snoozies socks, anything with snowmen on it, scarves and gloves. Our christmas décor is selling less than it used to; I am noticing that the younger generation prefer minimal items in their homes for décor. Love your newsletter!

Diane Honsberger, Manager, Volunteers/Gift Shop, Mercy Health, St. Anne Hospital Gift Shop, Toledo OH. 8/23/19


We were also looking for a new candle line and decided to start carrying the Swan Creek Candle line. The sales representative helped us determine the best-selling scents and sizes. We chose to start with 12 scents in the 12 oz. vintage glass containers and purchased the basket displayer to show 16 of the sample-size glass containers (tiny jar with lid). We put them out and customers were amazed by how strong the fragrances were when you opened the lids. We sold so many the first 4 days we placed a reorder of both the sample size jars ($6.99 retail) and the 12oz jars ($16.99). I think the combination of the great fragrance, cute container and the great retail prices make this line a winner. We have been looking to make a change for quite some time from Woodwick and the price increase and move to in-house sales sealed the deal for us.

Anne Sutton, Cincinnati Children’s Hospital Gift Shop, Cincinnati, OH. 8/19


TWO SUCCESSFUL IDEAS


I am still very new at managing our gift shop. These are two things that I have had success with:

  1. I have a volunteer who has a flair for displays come in for special holidays displays. I have her come in and do themed displays in the shop to draw attention to the store and get people browsing. This has increased sales. Hospital staff who have not previously been a patron of the store are now coming in regularly to see what’s new!
  2. While time consuming, I have been taking pictures of the new products that come in. Then, once a month I send a house-wide email sharing what’s new in the gift shop for that month. I will add some commentary with the pictures. Christina Blaskie, CPXP, Manager, Patient Experience, Volunteers, Gift Shop, Community Health, LaGrange, IN. beds 25. 8/17/19

CBD OIL

Q. I would like to know if any hospital gift shops here in Arizona or other states are currently selling CBD products? If so, what was your process to obtain approval from administration? Were there any barriers that you faced or guidelines that needed to be followed? If you were able to carry CBD products what company do you buy from and what products are you successful with? I appreciate any feedback or advice you may have.Jenny Inglett, Retail Coordinator, Gift Shop, Corner Stork Café & Daily Grind, Yuma Regional Medical Center, Yuma, AZ. 8/8/19.  +: It seems that CBD Oil is all the rage right now. I am wondering if anybody has stocked it in their Gift Shop? If so, how are the sales? Jodi Babineau, Lakeview Medical Center, Sunshine Gift Shoppe Rice Lake, WI. 40 beds. 8/17/19


With approval from Administration beforehand, I purchased Twine CBD oil in Atlanta at the Link2Sales Showroom. In fact, Link developed the product. However, I put it out and it got downed by the medical doctors doing the drug testing and the pharmacy so I am discontinuing it. It is selling all over our community. I am not a medical expert and our gift shop does not need to be seen as controversial so it is not for us right now. The problem is that in companies where they do drug testing, there is an issue with CBD oil causing them to fail drug test. I sold out of the cream first and am on the last of the oil.
Connie Slingluff, CDVS, Director of Volunteer Services, Blount Memorial Hospital, Maryville, TN. 8/17/19


FOUR GREAT SELLERS!

  1. We were purchasing the crisscross undershirt from Accent Accessories but found they were the middleman so they cost more. We found them at Yelete (323-201-3770). They also have great leggings.
  2. Soxland International, 800-643-4769
  3. Dr. Motion Compression Socks
  4. Large wooden 3-D signs; Blessed, Gather, Family, In This House. The larger size sells out quickly. They all sell very well. Pine Designs – Handmade Wood Signs, Dahlonega, GA (706) 867-8509Linda J. Bacon, Mgr., MHP Medical Center, Volunteer Services/Gift Shop, Shelbyville, IN. 85 beds.

PROMOTIONS

QUICKCHARGE POS
QUICKCHARGE POS provides all of the point of sale features you need
in an easy-to-use solution with automated payroll deduction capabilities and reliable customer support.
Transitioning from your current POS system is fast, easy, and affordable.
800-348-5545  •  www.mmhayes.com/giftshopPOS


SNOOZIES
See our exciting 2019 Spring collection of foot coverings!
What’s the most important reason to stock and sell Snoozies®
in your hospital gift shop? Because they simply sell like crazy!
Soft, comfy, warm, and simply adorable.
More colors and more new styles – the largest spring selection ever!
Check out our Opportunity Buys for great discounted deals.
252-650-7000 ext 206 or 210  •  www.snoozies.com


High-quality, inexpensive CELL PHONE ACCESSORIES!
Fast moving point of sale items with over 125% ROI!
Risk-free 90-day money back guarantee on all products.
No minimums and FREE shipping on orders over $100.
FREE acrylic display with kit purchase. PPP Member
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