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21

Cindy’s Newsletter for Gift Shop Managers | April 15, 2022 💮

What have we learned in recent years
Q. Alternatives to live flowers?
Most wanted for Mother’s Day
GiftBeat’s top sellers for April
Shop renovations: Mini-department store approach
Q. Does your online store have payroll deduction?
May Action Plan
PART 2: Do you have a loyalty program or keytags?
Teacher Appreciation Week | May 2-6, 2022
NRF annual retail forecast: 6-8% growth
Q. Do you have a resource for African-American Santas?
Gift Market Calendar

22

Cindy’s Newsletter for Gift Shop Managers | March 15, 2022 💮

Inflationary pressures are coming
New gift shop construction at Trinity Health
National Healthcare Volunteer Week: Apr 17-23
Trends and predictions for 2022
RESPONSES: What are some fresh new jewelry lines?
Q. Does your shop offer loyalty program keytags?
Single-channel, omnichannel and multichannel retailing
Generating non-seasonal sales
Job Openings
Q. What vendors sell products made in America?
2021 Best Sellers, Christmas Vendors, Decline in Volunteers, Snack Vendor
Gift Market Calendar

23

Cindy’s Newsletter for Gift Shop Managers | February 15, 2022 💮

Solutions to common cash wrap/checkout counter problems
2022 fashion trends + Color of the Year
RESPONSES: What were your best sellers in 2021?
How to deliver negative feedback well: 4 things good managers do
Q. What are some fresh new jewelry lines for 2022?
100 Retail Blogs
RESPONSES: How have you dealt with the decline in volunteers during the pandemic?
Three keys to continual retail growth
RESPONSES: What snack vendor do you use?
Shrinkage | PART 2. Preventing inventory shortages
Q. Need a vendor to source Christmas merchandise?
Q. What book distributors sell current best sellers? 
Gift Market Calendar

24

Cindy’s Newsletter for Gift Shop Managers | January 15, 2022 💮

Try setting New Year Goals, instead of resolutions
What is your shop’s niche category?
ARBA POS releases fully integrated online store
Q. How have you dealt with the decline in volunteers during COVID?
Canada hospital opens pop-up gift shop in local mall
Best Sellers of 2021
Q. Which book distributors offer current best sellers?
How to escape your comfort zone
Our volunteers are the epitome of humankindness
Q. What snack vendor do you use?
Shrinkage | PART 1. Preventing inventory shortages
Gift Market Calendar

25

Cindy’s Newsletter for Gift Shop Managers | December 15, 2021 💮

To our loyal readers
Do this the last 12 days of December
We are now on LinkedIN!
12 last-minute tips to grow your holiday sales
Survey Results: Gift show travel budgets
TCMH gift shop reopens for staff, patient visitors
To-Dos List for the first week in January
RESPONSES: Good scrub vendors
Tips for maximizing Atlanta market from past attendees
Calendar: Gift Markets

26

Cindy’s Newsletter for Gift Shop Managers | November 15, 2021 💮

Be prepared for the holiday onslaught
Record retail sales predicted for holidays
MHS Caring Hearts Gift Shop reaches sales goal
Truly creative holiday displays. Truly!
SURVEY: Does your budget include travel expenses to a major gift show in January?
Anti-anxiety toys are high on Christmas lists this year
Q: What are some good scrub vendors?
Retailers dial back this year’s holiday promos
The ideal hospital gift shop manager, according to management
Top 6 hospital gift shop Facebook pages
Calendar: Gift Markets

27

Cindy’s Newsletter for Gift Shop Managers | October 15, 2021 💮

How to create animated product videos + free template
All that you are to your hospital
When should holiday merchandise be displayed?
Do this one thing everyday before opening your shop
Is it time to renovate: Sample request letter
RESPONSES: Do you use HospitalGiftShop for your online store?
Reopening after the pandemic: One shop’s story
Post-holiday inventory: stock up now
Shop Sign: 12 Days of Savings! (download)
Calendar: Gift Markets

28

Cindy’s Newsletter for Gift Shop Managers | September 15, 2021 💮

October action plan
Trend report for Spring/Summer 2022
RESPONSES: What is your markups in this post-COVID market?
Men’s holiday gifts
Survey Results: Do you have staff payroll deduction?
Q. Do you use HospitalGiftShop for your online store?
5 ways to get a bigger share of the holiday sales pie
RESPONSES: Is anyone selling vaccination card holders/protectors?
Social Media Tip: Create animated product videos like this!
Calendar: Gift Markets and Regional Conferences

29

Cindy’s Newsletter for Gift Shop Managers | August 15, 2021 💮

Rev up your holiday planning now
Top 10 display tips
SURVEY: Do you have employee payroll deduction?
Q. What is your current markup in this post-COVID market?
PROMO: Summer Sizzler Father’s Day Raffle
Job Openings
Guelph General Hospital gift shop launches online store
Product Pick: LEGO flashlight keychains
Q. Is anyone selling vaccination card holders/protectors?
Marketing Tip: Motivate hospital employees to shop
Social Media Example: Dot Sale Promo
Calendar: Gift Markets and Regional Conferences

30

Cindy’s Newsletter for Gift Shop Managers | July 15, 2021 💮

PART 4. Creating an online store:
Getting pro bono help
Student volunteer, intern, work study
Agencies, developer, and freelancers
Bundled POS and ecommerce services

Full or partially outsourced options
Online resources and tools
Summer action list
How does loss occur
Q. Do you have an in-house floral shop?
What is ‘Open to Buy’?
Merchandise mix
Scratch-off card promotion (DIY Tutorial)
Protocol for reinstating volunteers
Plant vendor
Customer reward/loyalty program
Calendar: Gift Markets and Regional Conferences

31

Cindy’s Newsletter for Gift Shop Managers | June 15, 2021 💮

PART 3. Creating an online store:
Branding and design
Navigation and menus
Product images and how to photograph
Shopping cart, check out, payment
Delivery, shipping, returns, exchanges
Don’t reinvent the wheel!
Q. What is your protocol for reinstating volunteers?
Tips for attending AmericasMart Atlanta Market
Q. Do you have an in-house floral shop?
Featured: Twig Gift Shop
Job Openings
Q. Scrub hat vendor?
Calendar: Gift Markets and Regional Conferences

32

Cindy’s Newsletter for Gift Shop Managers | May 15, 2021 💮

PART 2. Creating an online store:
Startup and operating costs
Getting started
Selecting an eCommerce platform
POS and other integrations
Research, plan, and then execute
Example online shops
More shops reopening!
Tote Sale
Red-carpet welcome for volunteers at UnityPoint Health-Allen Hospital
Free Template: Customer Satisfaction Survey

Q. Scrub hat vendor?
Online Store: Discussion
Calendar: Gift Markets and Regional Conferences