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31

Cindy’s Newsletter for Gift Shop Managers | April 15, 2021 💮

PART I. Creating an online store
Exemplary online shops
Eliminating barriers to sale
Is an online store worth it?
Capturing “shop local” sales online
Managers share their pros and cons
The art of simple displays
Best-selling post-pandemic items
Online fundraisers
Readers recommendations on background music
Ongoing impact of COVID-19
Solutions to old inventory taking up space
Calendar: Gift Markets and Regional Conferences

32

Cindy’s Newsletter for Gift Shop Managers | March 15, 2021 💮

Spring Action Plan
SURVEY RESULTS: Has your shop reopened?
Q. What background music do you play in your shop?
When to take markdowns
Best-selling post-pandemic items
Experience with online fundraisers
Q. What do you do with old inventory that is taking up space?
Wholesaler Pick: The Coral Crab
Creating an online store
Vendor for customer shopping bags
Magazine, paperback vendors
Financial reporting system

Calendar: Gift Markets and Regional Conferences

33

Cindy’s Newsletter for Gift Shop Managers | February 15, 2021 💮

2020 holiday sales exceed forecasts
Why high inventory equals lower gross margins
Hospital gift shop Christmas catalog
SURVEY: Has your shop reopened?
Five strategies to smoothly handle a workplace confrontation
Which lines had the best customer service in 2020?
Create a ‘spend-worthy’ impression of your shop
Creating an online store
Vendor for customer shopping bags
Magazine and book vendors
Financial reporting system
Calendar: Gift Markets and Regional Conferences

34

Cindy’s Newsletter for Gift Shop Managers | January 15, 2021 💮

Good riddance 2020. Hello 2021!
Product Pick: Laughter
The new year’s resolution paradox
Job Openings
Best vendors of 2020: VOTE!
10 best products for nurses and doctors
Finding best sellers in current times
Tips for achieving customer service excellence
Standard merchandise markups
Coordinating multi-location shops
Calendar: Gift Markets and Regional Conferences

35

Cindy’s Newsletter for Gift Shop Managers | December 15, 2020 💮

COVID-19 can’t cancel the holidays!
Survey: Where do you discover best sellers
Product Pick: Nodpod™
How two shops are driving sales through COVID
Q. How do multi-location shops coordinate purchasing, deliveries, and accounting?
How to conduct a physical inventory
December to January checklist
Baby apparel vendor
Replacing volunteers with paid staff
What’s a good holiday gourmet food line?
What should my shop’s net profit margin be?
How is COVID affecting your gift shop?
Virtual tradeshows and online showrooms
Calendar: Gift Markets and Regional Conferences

36

Cindy’s Newsletter for Gift Shop Managers | November 15, 2020 💮

What I learned as a Gift Shop Manager
Can paid staff also volunteer
Survey Results: Do you have an online store?
Q. What vendors offer baby apparel that sells well?
‘Open The Joy’ products for hospitalized children
Replacing volunteers with employed staff
December Action Plan
Diffuse the combustible customer
Sometimes, even gift shops hire dishonest people
Q. Holiday gourmet food line?
Job Description: Gift Shop Manager [Free]
Virtual tradeshows and online showrooms
Calendar: Gift Markets and Regional Conferences

37

Cindy’s Newsletter for Gift Shop Managers | October 15, 2020 💮

Welcome to the Golden Quarter
Create videos of your merchandise
Q. What vendors offer baby apparel that sells well?
Start planning holiday events now!🎄
Coronado gift shop adapts and innovates around COVID-19
Q. Holiday gourmet food line?
Podcasts: stale inventory, fear of selling, fear of buying
SURVEY: Do you have an online store?
RESULTS: Have you recently attended or plan to attend a gift market?
How we lead: acknowledging and encouraging
Virtual tradeshows and online showrooms
Comparing your shop’s sales with others
Candle line recommendations?
Hike in chocolate and candy prices
Volunteers, gift shops, fair labor law
How is the shutdown affecting your gift shop?
Calendar: Gift Markets and Regional Conferences

38

Cindy’s Newsletter for Gift Shop Managers | September 15, 2020 💮

Your shop & COVID-19

A holiday season like no other
Q. Is anyone using lobby kiosks/vending machines during shutdown?
SURVEY: Have you recently attended or plan to attend a gift market?
Q. Looking for COVID-19 novelty items?
These calculations show if you have excess inventory
Q. What are some good holiday gourmet food line?
Space and size benchmarks
Virtual Tradeshows and Online Showrooms
Plush. Plush. Plush
Forecasting…and facemasks
Q. Candle line recommendations?
Calendar: Gift Markets and Regional Conferences

39

Cindy’s Newsletter for Gift Shop Managers | August 15, 2020 💮

COVID-19 discussion
Fall checklist
Q. Do you think Facebook Shops would work for your gift shop?
SURVEY: Have you recently attended or plan to attend a gift market?
Readers Respond: Is it in bad taste to sell COVID-19 novelty items?
Four Trends: How COVID-19 will shape holiday retail shopping in 2020
Best practices on combating theft and shrinkage
Phoebe Putney Memorial Hospital Gift Shop donates $350,000
Two big, but simple, changes for your shop
Virtual Tradeshows and Online Showrooms
Build a creative thinking environment in your shop
Mill House Gifts opens in Russell Medical
Calendar: Gift Markets and Regional Conferences

40

Cindy’s Newsletter for Gift Shop Managers | July 15, 2020 💮

Shops that have reopened
Video: Reopening Your Store 2020 by Cathy Donovan Wagner
SURVEY: Is it in bad taste to sell COVID-19 novelty items?
The influence of team cohesiveness
Direct ship programs
Sales forecasting
Free Seminar: Action In Retail
Q. What is your buyer policy for purchasing merchandise?
Seven reasons team meetings are a waste of time
Virtual Showrooms
Webinar: Digital Marketing for Hospital Gift Shops
Selling behind a mask: Connecting while social distancing

41

Cindy’s Newsletter for Gift Shop Managers | June 15, 2020 💮

Discussion: What’s been your experience since reopening?
What vendors are offering the best discounts right now?
Will the pandemic change how retailers buy?
Selling behind a mask: Connecting while social distancing
SURVEY: Is it in bad taste to sell COVID-19 novelty items?
RESULTS: What is the annual cost of your POS system?
Introducing Facebook Shops
Job Openings
Part II: Why write your own purchase orders?
Your shop’s mission
Direct ship programs
Looking for a new manager or clerk?
Buying post coronavirus
COVID-19 themed items
Calendar: Gift Markets and Regional Conferences

42

Cindy’s Newsletter for Gift Shop Managers | May 15, 2020 💮

Discussion: How is the coronavirus affecting your gift shop?
7-Eleven opens hospital pop-up store
Checklist: No-contact shop operations
SURVEY: What is the annual cost of your POS system?
Vendor request: please help us get paid
COVID-19 Hospital Gift Shop Webinars
Virtual gift shows and online digital marketplaces
Operation Open Doors is ‘like having a roadmap’ to reopening after COVID-19
Hospital employees make up 60-75% of a gift shop’s customer base
Vendors direct-ship programs
Part I: Why write your own purchase orders?
Dallas Market Center reopens
Calendar: Gift Markets and Regional Conferences